Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

Popkin, Samuel L.

Paperback

Public Speaking & Speech WritingGeneral Political ScienceUnited States Politics

ISBN10: 0226675459
ISBN13: 9780226675459
Publisher: Univ Of Chicago Pr
Published: Jun 15 1994
Pages: 332
Weight: 1.00
Height: 1.02 Width: 6.04 Depth: 9.02
Language: English
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.

If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice.--James Carville, Senior Stategist, Clinton/Gore '92

A fresh and subtle analysis of voter behavior.--Thomas Byrne Edsall, New York Review of Books

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