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Relationship Building in Public Relations
Paperback
Series: Routledge Research in Public Relations
MarketingGeneral ReferenceWriting Instruction
ISBN13: 9780367876234
Publisher: Routledge
Published: Dec 10 2019
Pages: 220
Weight: 0.70
Height: 0.60 Width: 6.00 Depth: 9.00
Language: English
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.
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