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Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding
Hardcover
Series: Integrated Marketing Communication
General ReferenceGeneral Sociology
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ISBN13: 9781498540056
Publisher: Lexington Books
Published: Oct 15 2018
Pages: 148
Weight: 0.97
Height: 0.70 Width: 6.20 Depth: 9.10
Language: English
This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.
1 different editions
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Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding
Watkins, Brandi
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