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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
A Kind of Magic: The Political Marketing of the ANC

A Kind of Magic: The Political Marketing of the ANC

Ranchod, Rushil

Paperback

General Political ScienceUnited States Politics

Currently unavailable to order

ISBN10: 1431408271
ISBN13: 9781431408276
Publisher: Jacana Media
Published: Apr 1 2014
Pages: 196
Weight: 0.65
Height: 0.70 Width: 6.10 Depth: 9.20
Language: English
Providing a completely new and fresh way of understanding the ANC by looking at the way the organization has marketed itself and built up a distinctive brand, this book explores the development of the its political marketing strategy from 1955 to 2011. The concern is not so much with politics as with publicity, promotion, and propaganda--that is, with the techniques of political persuasion. The author argues that marketing has enjoyed a central significance within the ANC for a long time, and provides important insights into the strategy and decision-making process of the organization at critical phases of its existence, right up to the election campaign of 2009 and the Mangaung conference. The book rethinks the politics of the ANC and the future of its position at the center of South African political life.

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