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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Audio Book
EconomicsGeneral United States History
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ISBN13: 9798874851545
Publisher: Tantor Audio
Published: Aug 13 2024
Language: English
Publisher: Tantor Audio
Published: Aug 13 2024
Language: English
A highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.
2 different editions
Also available
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Allen, Frederick
Paperback
$29.00
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Allen, Frederick
Audio Book
$59.95
Also from
Allen, Frederick
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Allen, Frederick
Audio Book
$59.95
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