Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Semiotics of Che Guevara: Affective Gateways

The Semiotics of Che Guevara: Affective Gateways

Cambre, Maria-Carolina

Paperback

Series: Bloomsbury Advances in Semiotics

LinguisticsReligion General

ISBN10: 1474289819
ISBN13: 9781474289818
Publisher: Bloomsbury Publishing PLC
Published: Apr 21 2016
Pages: 240
Weight: 0.88
Height: 0.50 Width: 6.20 Depth: 9.10
Language: English

Alberto Korda's famous photograph of Che Guevara titled the Guerrillero Heroico has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba.

This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts.

Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures.

1 different editions

Also available

Also in

Linguistics

View All