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Social Media Influencers in Strategic Communication
Hardcover
ISBN13: 9781032019802
Publisher: Routledge
Published: Dec 22 2021
Pages: 136
Weight: 1.05
Height: 0.38 Width: 7.00 Depth: 10.00
Language: English
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influencer communication from multi-disciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods.
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