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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Paperback
ManagementGeneral ReferenceWriting Instruction
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ISBN13: 9781538138175
Publisher: Rowman & Littlefield Publishers
Published: Aug 14 2020
Pages: 492
Weight: 1.95
Height: 1.20 Width: 6.90 Depth: 9.90
Language: English
Social Media Strategy presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence or the good of the brand. The third edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations.
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