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Arte y Ciencia de Marca Personal: TeorÃa - Práctica, Estrategia y Táctica de Marca Personal
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ISBN10: 172329361X
ISBN13: 9781723293610
Publisher: Createspace
Published: Jul 17 2018
Pages: 210
Weight: 0.69
Height: 0.48 Width: 6.00 Depth: 9.00
Language: Spanish
ISBN13: 9781723293610
Publisher: Createspace
Published: Jul 17 2018
Pages: 210
Weight: 0.69
Height: 0.48 Width: 6.00 Depth: 9.00
Language: Spanish
Un artÃculo de Tom Peters acuñando el concepto moderno de Marca Personal (THE BRAND CALLED YOU Revista Fast Company, 1997) y el capÃtulo de su libro Re-Imagina (REIMAGINANDO AL INDIVIDUO: La vida en un mundo de Marca Personal) establecen argumentos alineados con gran parte de mi forma de ver la vida o de hacer carrera y estoy seguro que también le sucederÃa esto a usted. Posteriormente Tom Peters escribió un libro dedicado solo a las Marcas Personales que se convirtió prácticamente en la primera guÃa oficial de esta disciplina naciente-creciente. Recomiendo, si les es posible, que lo consigan y lo lean; se llama BRAND YOU 50.Desde el 12 de Diciembre de 2003 Google y Blogger han sido parte de mi vida personal y de mi carrera profesional porque son como un HUB gratuito en donde y a través de donde encuentro, creo, comparto y distribuyo conocimiento para otras personas o profesionales. Lo importante de esto es que este LABORATORIO de contenidos no solo me ha permitido desarrollar una comunidad sino construir marca personal en torno a temas que me apasionan y que estoy monetizando. La falta de retroalimentación y en algunos casos crÃticas negativas te pueden hacer pensar en dejar de publicar o dejar desparecer tu presencia en buscadores o tus blogs pero lo que hay que lograra es PROMOCION INTELIGENTE y VINCULAR LA AUDIENCIA ADECUADA CON SU MARCA.Este segmento del libro te puede ayudar a identificar aspectos exitosos de promoción personal, de establecimiento de contactos, aclaración de metas. Cada vez que solucione un problema estará más cerca de descubrir su marca personal perfecta! ( - Dan Schawbel). Uno de mis objetivos en la vida es ser feliz, creo que el emprendimiento en sà mismo o hacer lo que a uno más le gusta y que además eso genere dinero, está muy cerca de la felicidad; y, me gustarÃa poder transmitirlo útilmente. Este libro es un paso para lograrlo y espero que ustedes lo vea asà también.
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