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Cómo fingir ser creativo y vivir de ello.
Paperback
Series: @Ctrlz.Brand
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ISBN13: 9798303716223
Publisher: Independently Published
Published: Jan 8 2025
Pages: 194
Weight: 0.43
Height: 0.41 Width: 5.00 Depth: 8.00
Language: Spanish
Publisher: Independently Published
Published: Jan 8 2025
Pages: 194
Weight: 0.43
Height: 0.41 Width: 5.00 Depth: 8.00
Language: Spanish
Ser creativo no es algo que finges, es algo que simplemente eres. Nos han vendido que ser creativo es un don exclusivo, reservado solo para los genios; que el camino hacia una carrera creativa está lleno de inspiración divina y momentos brillantes. Pero, y si hay otra manera de entender la creatividad? Jordi Roura - alguien que ya ha sobrevivido a la jungla creativa - se ha cansado de los cuentos. Basado en su experiencia y en la realidad del dÃa a dÃa de los creativos, nos revela que el verdadero secreto no es nacer inspirado, sino saber cómo gestionar la percepción, la colaboración y el caos. En este libro, Jordi desmantela los mitos más rancios de la industria, esos que te hacen creer que o eres un genio o, mejor, te dedicas a otra cosa. Aquà no hay inspiración divina: hay estrategias para lidiar con clientes imposibles, convertir el fracaso en tu aliado (o al menos en un mal menor), y gestionar el caos como un profesional.
Con las 53 Direcciones Creativas de Jordi, quizá no llenes tu estanterÃa de premios, pero ganarás algo mucho más valioso: tu paz mental.
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