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Diseño y Gerencia de Campañas PolÃtico-Electorales Subnacionales: Manual de Orientaciones Estratégicas para Contextos Departamentales y Municipales de
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Series: Campañas Político Electoral
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ISBN13: 9798275675696
Publisher: Independently Published
Published: Nov 23 2025
Pages: 262
Weight: 1.35
Height: 0.55 Width: 8.50 Depth: 11.00
Language: Spanish
Publisher: Independently Published
Published: Nov 23 2025
Pages: 262
Weight: 1.35
Height: 0.55 Width: 8.50 Depth: 11.00
Language: Spanish
El Manual de Diseño y Gerencia de Campañas PolÃtico-Electorales Subnacionales ha sido concebido como una guÃa práctica y formativa para quienes asumen el reto de liderar, coordinar o asesorar procesos electorales en los niveles departamental y municipal del Estado Plurinacional de Bolivia.
Su elaboración combina tres perspectivas complementarias:
Este manual está pensado tanto para escuelas de formación polÃtica y consultores electorales, como para organizaciones ciudadanas que buscan incidir en procesos democráticos locales desde la transparencia y la innovación.
- El enfoque técnico-profesional, que ofrece criterios de planificación estratégica, gestión organizativa y comunicación polÃtica.
- El enfoque formativo, orientado a fortalecer las capacidades de equipos de base, voluntarios y lÃderes emergentes en todo el territorio.
- El enfoque académico-aplicado, que integra los principios de la ciencia polÃtica, la gestión pública y la comunicación social en contextos locales.
- La primera contextualiza el entorno polÃtico y normativo de las campañas subnacionales en Bolivia.
- La segunda desarrolla los métodos de diagnóstico territorial, investigación electoral y planificación estratégica.
- La tercera aborda el diseño integral de campaña, desde la narrativa polÃtica hasta la gestión comunicacional.
- La cuarta detalla la gerencia operativa, la organización interna y el control logÃstico-financiero de las campañas.
- La quinta reflexiona sobre la evaluación, sostenibilidad y proyección del liderazgo polÃtico posterior a la elección.
Este manual está pensado tanto para escuelas de formación polÃtica y consultores electorales, como para organizaciones ciudadanas que buscan incidir en procesos democráticos locales desde la transparencia y la innovación.
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