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FMCG Brand Management Case Study

FMCG Brand Management Case Study

Paperback

Foreign Language GeneralGeneral Education

Currently unavailable to order

ISBN10: 1088241956
ISBN13: 9781088241950
Publisher: Barbour Publ Inc
Published: Aug 10 2023
Pages: 228
Weight: 0.68
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
FMCG Brand Management Case Study offers a comprehensive analysis of brand management strategies employed by Fast-Moving Consumer Goods (FMCG) companies. This insightful book presents a collection of real-world case studies that delve into the challenges, successes, and best practices in managing FMCG brands in today's dynamic market.

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General Education