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La Mercantilización de la Felicidad: La AlegrÃa Convertida en Lenguaje de Consumo
Paperback
Series: Técnica, Valor y la Transformación de Todo en Producto
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ISBN13: 9798278330615
Publisher: Independently Published
Published: Dec 11 2025
Pages: 140
Weight: 0.32
Height: 0.30 Width: 5.00 Depth: 8.00
Language: Spanish
Publisher: Independently Published
Published: Dec 11 2025
Pages: 140
Weight: 0.32
Height: 0.30 Width: 5.00 Depth: 8.00
Language: Spanish
La promesa de felicidad se ha vuelto norma. Se vende el bienestar como mandato simbólico, la ligereza como actuación, la alegrÃa como prueba de ajuste emocional. La sonrisa ha perdido su espontaneidad: ahora es lenguaje social, filtro conductual y moneda de validación. Este libro analiza la felicidad como dispositivo contemporáneo de control subjetivo. A través de una reflexión crÃtica, recorre los escenarios donde los afectos son gestionados y convertidos en mercancÃa: redes sociales, terapias, espiritualidad comercial, consumo consciente, positividad forzada. Lo que antes se vivÃa, ahora se representa. Y la tristeza, cuando no se deja editar, es vista como falla. El bienestar se vuelve producto. El dolor, un error a corregir. La sanación, un espectáculo que debe contarse. Pensar la mercantilización de la felicidad es también revelar cómo se captura incluso lo que no se muestra.
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