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Transformacion Empresarial: Growth Marketing y Publicidad Digital
Paperback
Publisher: Independently Published
Published: Dec 12 2021
Pages: 562
Weight: 1.64
Height: 1.14 Width: 6.00 Depth: 9.00
Language: Spanish
Transformación Empresarial: Growth Marketing y Publicidad Digital de Alejandra RodrÃguez Chacón es una guÃa imprescindible para lÃderes empresariales, profesionales de marketing y emprendedores que buscan destacar en un entorno digital en constante evolución. Este libro profundiza en el enfoque del growth marketing, una metodologÃa que combina experimentación constante, análisis de datos y estrategias de publicidad digital para impulsar el crecimiento sostenible.
A través de una estructura clara y práctica, el libro explora conceptos fundamentales como la segmentación dinámica, la personalización mediante machine learning, y el diseño de campañas optimizadas. Además, incluye casos de éxito que demuestran cómo empresas lÃderes han aplicado estas estrategias para superar retos globales y alcanzar sus objetivos.
Alejandra RodrÃguez, experta en marketing digital y desarrollo de negocios internacionales, ofrece herramientas avanzadas y ejemplos prácticos que ayudan a las empresas a adaptarse a los cambios acelerados en la tecnologÃa y las expectativas de los consumidores. Este libro no solo es una fuente de conocimiento teórico, sino una guÃa práctica para liderar con éxito en el mundo del marketing digital y la publicidad del siglo XXI.
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