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Venta de piedra: comprensión de los materiales, los clientes y el mercado
Paperback
Publisher: Independently Published
Published: Nov 5 2025
Pages: 220
Weight: 0.66
Height: 0.46 Width: 6.00 Depth: 9.00
Language: Spanish
Venta de piedra: comprensión de los materiales, los clientes y el mercado es una guÃa práctica para todos los que trabajan en la industria de la piedra y el azulejo y quieren ir más allá de simplemente vender losas. Está escrita para distribuidores, representantes de ventas, fabricantes e instaladores que buscan construir relaciones duraderas, ganar credibilidad y vender con confianza.
Basado en décadas de experiencia práctica en el campo de la restauración, la fabricación y la consultorÃa de piedra, Frederick M. Hueston revela lo que realmente se necesita para vender piedra de la manera correcta. Desde entender los materiales -granito, mármol, cuarcita y más- hasta saber leer la personalidad del cliente y manejar objeciones de precio, este libro conecta el conocimiento técnico con las ventas reales del dÃa a dÃa.
Aprenderás a hablar el idioma del cliente sin perder precisión, vender valor en lugar de descuentos, manejar quejas con profesionalismo y construir relaciones a largo plazo con diseñadores, contratistas y fabricantes.
Con consejos probados en el campo, ejemplos reales y un tono cercano y conversacional, Venta de piedra se siente más como una charla con un mentor experimentado que como una clase teórica. Ideal tanto para los que recién empiezan como para los veteranos del negocio que quieren refrescar su enfoque y mejorar sus resultados.
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