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Strategic Perspective on the Marketing of Information Technologies

Strategic Perspective on the Marketing of Information Technologies

Hardcover

Series: Advances in Telecommunication Management, Book 4

ManagementTechnology & EngineeringGeneral Sociology

ISBN10: 1559383879
ISBN13: 9781559383875
Publisher: Emerald Pub Ltd
Published: Jul 1 1994
Pages: 300
Weight: 1.12
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.

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