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Countering Brandjacking in the Digital Age: ... and Other Hidden Risks to Your Brand
Paperback
Series: Springerbriefs in Computer Science
ISBN13: 9781447155799
Publisher: Springer Nature
Published: Dec 9 2013
Pages: 87
Weight: 0.32
Height: 0.20 Width: 6.14 Depth: 9.21
Language: English
An Introduction to Brand Risk.- An Overview of Branding and its Associates Risks.- Brand Risk Management Theory.- Designing a Brand Risk Management Process.- Brand Risk in Cyberspace.- Appendix: Norwegian Air Shuttle Calculation.
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