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The Star Wars Phenomenon in Britain: The Blockbuster Impact and the Galaxy of Merchandise, 1977-1983
Paperback
ISBN13: 9781476666082
Publisher: McFarland & Company
Published: Mar 19 2018
Pages: 359
Weight: 0.95
Height: 0.80 Width: 6.90 Depth: 9.80
Language: English
Among the top-grossing Hollywood blockbusters of all time, Star Wars launched one of the most successful movie and licensing franchises in history. Yet much of the film's backstory was set in Britain, where the original trilogy was made and where early efforts at tie-in merchandising were spearheaded.
The author provides a detailed account of the saga's British connection, including personal recollections of fans in the UK, exclusive interviews with staff members of Palitoy who took on the challenge of producing millions of toys, and the story of how a group of writers from the underground press in London combined with Marvel comics to produce the first Star Wars expanded universe.
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