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Trademarks, Brands, and Competitiveness

Trademarks, Brands, and Competitiveness

Paperback

Series: Routledge International Studies in Business History

Business GeneralEconomicsMarketing

ISBN10: 041563573X
ISBN13: 9780415635738
Publisher: Routledge
Published: Jun 5 2013
Pages: 270
Weight: 0.83
Height: 0.60 Width: 6.00 Depth: 9.00
Language: English
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

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