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Transformation of Higher Education Through Institutional Online Spaces

Transformation of Higher Education Through Institutional Online Spaces

Paperback

General Education

ISBN10: 166848126X
ISBN13: 9781668481264
Publisher: Igi Global Scientific Publishing
Published: Jul 11 2023
Pages: 368
Weight: 1.88
Height: 0.76 Width: 8.50 Depth: 11.00
Language: English
The surge in the demand for higher education is closely connected with the liberalization and globalization of education. Websites and social media have been chosen for promotional purposes for obvious reasons - they are globally accessible. For rapid communication of a significant amount of information, virile institutional websites and social media spaces with promotional messages have become very important assets for higher institutions and their stakeholders. Transformation of Higher Education Through Institutional Online Spaces presents multidisciplinary and interdisciplinary approaches to promotional discourses as presented on higher institution online spaces. Covering topics such as brand building and marketing, content marketing, curriculum marketing, digital marketing, higher education digital marketing, and higher education marketing campaigns, this book is ideal for educational website managers, educational institution managers, public relations units, researchers, academicians, practitioners, instructors, and students.

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General Education