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Halkla İlİŞkİler AraŞtirmalari - IV
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ISBN10: 6209231993
ISBN13: 9786209231995
Publisher: LAP Lambert Academic Publishing
Published: Nov 26 2025
Pages: 144
Weight: 0.44
Height: 0.34 Width: 6.00 Depth: 9.00
Language: Turkish
ISBN13: 9786209231995
Publisher: LAP Lambert Academic Publishing
Published: Nov 26 2025
Pages: 144
Weight: 0.44
Height: 0.34 Width: 6.00 Depth: 9.00
Language: Turkish
İçinde bulunduğumuz bilgi çağında hedef kitlelerle kurumlar arasında bir köprü vazifesi gören halkla ilişkilerin önemi çok daha fazla artmıştır. Hedef kitlelere kurumu anlatmak ve onların beklentileri doğrultusunda hizmet ve ürünleri geliştirmek adına sosyal medya ve internet çok önemli işlevlere sahiptir. Özellikle e-devlet ve m-devlet aracılığıyla devletler hizmet verme çabasında oldukları halklarıyla 7/24 iletişimde olabilmektedir. Söz konusu bu sistemler, katılımcı yönetime imkan tanıdıkları için çok daha fazla demokratik bir ortam yaratabilmektedirler. Yeni medya ortamları ve sosyal medya aynı zamanda hedef kitlelerin algısında itibar oluşturmak ve onların daha fazla ikna edilebilmelerine de katkıda bulunmaktadır.Bu kitap, yukarıda bahsi geçen konulara ışık tutmaya çalışmaktadır.
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