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Halkla İlİŞkİler AraŞtirmalari - III
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ISBN10: 620385428X
ISBN13: 9786203854282
Publisher: LAP Lambert Academic Publishing
Published: Dec 26 2024
Pages: 212
Weight: 0.64
Height: 0.48 Width: 6.00 Depth: 9.00
Language: Turkish
ISBN13: 9786203854282
Publisher: LAP Lambert Academic Publishing
Published: Dec 26 2024
Pages: 212
Weight: 0.64
Height: 0.48 Width: 6.00 Depth: 9.00
Language: Turkish
Halkla İlişkiler, çağımızın en önemli uzmanlık alanlarının başında gelmektedir. Özellikle son zamanların dikkat çeken konularından olan algı yönetimi, marka yönetimi ve sosyal sorumluluk uygulamalarının merkezinde bulunması, Halkla İlişkileri kurum yönetiminde ve paydaşlarla olan iletişimde yönetimin vaz geçilmez yapı taşlarından birisi haline getirmiştir.Bu eser, söz konusu konularda yapılan en son araştırmaları gündemine almış ve okuyucularını bu konularda bilgilendirmeyi amaçlamıştır.
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