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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
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612-822-4611
Own the Map: Marketing Your Law Firm's Address Online

Own the Map: Marketing Your Law Firm's Address Online

Paperback

General Law

Currently unavailable to order

ISBN10: 1641056088
ISBN13: 9781641056083
Publisher: Amer Bar Assn
Published: Apr 7 2021
Pages: 158
Weight: 0.45
Height: 0.40 Width: 5.90 Depth: 8.90
Language: English
Nearly half the people who seek legal counsel choose a lawyer based primarily on where that attorney happens to be physically located. If done well, marketing campaigns - including search engine optimization, pay-per-click, remarketing, email, and social media - employ a precise local facet. Precision location targeting through these various channels transforms advertising costs into marketing investments. This book takes a detailed trip into the mind of the prospective legal customer. And in legal, that customer is almost always local. Own the Map highlights actionable marketing tactics that successful law firms employ to capitalize on the consumer preference for the convenience of location.

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