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Stage Directions Guide to Getting and Keeping Your Audience
Paperback
Series: Stage Directions Guides
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ISBN13: 9780325001135
Publisher: Heinemann Educational Books
Published: May 5 1999
Pages: 160
Weight: 0.49
Height: 0.38 Width: 6.08 Depth: 8.95
Language: English
Today, theatre competes with many forms of entertainment for people's leisure time. So how does a theatre attract and maintain the audience it needs? This book tells you how, providing essential information on advertising to motivate ticket-buyers, creating attention-getting mailings, using newsletters, numerous successful marketing and promotion tips, why audiences don't come, and much more.
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