Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Understanding Social Media: Extensions of Their Users

Understanding Social Media: Extensions of Their Users

Rawady, Mira
Logan, Robert K.
Strate, Lance

Paperback

Series: Understanding Media Ecology, Book 12

General Sociology

ISBN10: 1433186756
ISBN13: 9781433186752
Publisher: Peter Lang Inc., International Academic Publi
Published: Jul 16 2021
Pages: 212
Weight: 0.70
Height: 0.49 Width: 6.00 Depth: 9.00
Language: English

The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhan's media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan's notion that media are extensions of mankind.

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