Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods

UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods

Cirucci, Angela M.
Pruchniewska, Urszula M.

Hardcover

General ComputersGeneral Sociology

ISBN10: 1032020784
ISBN13: 9781032020785
Publisher: Routledge
Published: Feb 15 2022
Pages: 194
Weight: 0.98
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English

A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students.

Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a What You Need section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity.

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