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The Valuation of Digital Intangibles: Technology, Marketing, and the Metaverse
Hardcover
ISBN13: 9783031092367
Publisher: Palgrave MacMillan
Published: Sep 1 2022
Pages: 811
Weight: 2.52
Height: 1.75 Width: 5.83 Depth: 8.27
Language: English
This book offers an updated primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights.
1 different editions
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The Valuation of Digital Intangibles: Technology, Marketing, and the Metaverse
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