Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How Psychological And Marketing Information Both Factors Influence Consumer Behavior?

How Psychological And Marketing Information Both Factors Influence Consumer Behavior?

Lok, Johnny Ch

Paperback

Series: Market Development

Gifts & Stationery General

Currently unavailable to order

ISBN10: 1719991332
ISBN13: 9781719991339
Publisher: Independently Published
Published: Aug 31 2018
Pages: 174
Weight: 0.79
Height: 0.37 Width: 8.00 Depth: 10.00
Language: English
How can motivation psychological factor influence consumer behavior? In fact, the psychological factors are not seen and difficult measurement. But, in some situation, or environment, businessmen can attempt to fell or measure or visible or predict why and how the consumer changes whose consumption behavior easily. I shall indicate that motivation is one example of visible and feeling and measurement psychological factor to help businessmen predict how and why the consumer's consumption desire will be changed by motivation psychological factor influence. Motivation factor can represent the consumer individual unique qualities and ways of responding to choose to buy the product or service.What is motivation factor mean? Motivation factor can influence every consumer how to make final purchasing decisions and to determine which factors play a decisive role in consumer behavior requires a special approach to the issue of motivation or the consumer ( motivator). This is a key issue and many science focus on the creation of the explanatory model of human behavior or consumer behavior in consumption environment.So, motivation factor can influence the consumer to decide the product purchase or service consumption between the objective and subjective mutually contradicting motives. For example, firstly, the consumer feels need, than need will cause or influence the consumer has motive consumption desire in the more consumption choice environment. The motivation factor will influence the consumer feel that who needs to do choice behavior to decide to buy which product or consumer service which is the most in whose purchase decision process. So motivation factor will be influenced by need to cause every consumer does choice consumption behavior in any consumption choice decision making process. Hence, motivation is understanding and connecting needs, interests, values, norms, goals in such a way that they can included as reasons motives for the consumption activity. For example, when the consumer feels the product's quality is the best among of the similar product choices in the consumption market. Then, the best quality of product is a factor assuming the quality of an internal driving force to motive the consumer to choose to buy the product to use or service to consume. This is a impulse action to the consumer and the motive is a reflection of the best quality of product useful needs to force the consumer's desire to buy particular product.

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