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Winning American Hearts and Minds: China's Image Building Efforts in the 21st Century

Winning American Hearts and Minds: China's Image Building Efforts in the 21st Century

Hardcover

General ReferenceGeneral SociologyInternational Relations

ISBN10: 9811531838
ISBN13: 9789811531835
Publisher: Springer Nature
Published: Jan 31 2020
Pages: 150
Weight: 0.89
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
Preface.- Part I Theory.- 1.Introduction.- 2. Factors Influence Foreign Opinion of China.- 3. China's Image in the U.S..- Part I Theory.- 4. Head of State Visits.- 5. Public Relations Efforts.- 6. Chinese Media Going Abroad.- 7. Americans in China.- 8. Confucius Institute.- 9. Global Events.- 10. Social Media.- 11. Economic Growth and Foreign Direct Investment.- 12. Made-in-China.- 13. Conclusion.

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