Marketing in 1993

Global High-Tech Marketing: An Introduction for Technical Managers and Engineers by Kadish, Jules E.

Image Und PR: Kann Image Gegenstand Einer Public Relations-Wissenschaft Sein? by

Marketing Fallstudien: Fallbeispiele -- Aufgaben -- Lösungen by Bruhn, Manfred, Meffert, Heribert

The Role of Competition in Economic Transition by Saunders, Christopher

Competition: Forms, Facts and Fiction by Cvitkovic, Emilio

Export Practice & Management by Branch, Alan E.

Betriebswirtschaftslehre des Handels by Barth, Klaus

Marktforschung: Methodische Grundlagen und praktische Anwendung by Berekoven, Ludwig, Eckert, Werner, Ellenrieder, Peter

Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success by Levinson, Jay Conrad

The Agrarian Origins of Commerce and Industry: A Study of Peasant Marketing in Indonesia by Kawagoe, Toshihiko, Hayami, Yujiro

Networking with the Affluent and Their Advisors by Stanley, Thomas J.

Sales Force Dynamics: Motives, Management, Money, Marketplace by Weitzul, James

The Handbook of Brand Management by Arnold, David

Marketing Livestock and Meat by Lesser, William H.

Evaluating R&d Impacts: Methods and Practice by

Relationship Marketing: Successful Strategies for the Age of the Customer by McKenna, Regis

Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry by Scheffman, David, Spiller, Pablo, Muris, Timothy

Activity-Based Costing for Marketing and Manufacturing by Lewis, Ronald J.

The Role of Competition in Economic Transition by Saunders, Christopher

International Trade in Computer Software by Siwek, Stephen E., Furchtgott-Roth, Harold W.

The New Ad Media Reality: Electronic Over Print by White, Barton

How to Work with the Media by Fox, James Alan, Levin, Jack

Qualitäts- Und Kommunikationspolitik Angesichts Von Produktrisiken by Hempelmann, Bernd

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey by Fisher, Joseph C.

Shopping with Freud by Bowlby, Rachel

Emotions and Fieldwork by Kleinman, Sherryl, Copp, Martha A.

Marketing Praxisnah by Nikol, Ulrich, Schmid, Jürgen R., Audehm, Dieter

Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times by Samli, A. Coskun

Im Brennpunkt Universität: Neue Wege Der Öffentlichkeitsarbeit by Heinisch, Michael, Lanthaler, Werner

Beschaffungsmarketing by Koppelmann, Udo

Service Quality: New Directions in Theory and Practice by

Orientierung für ein neues Europa durch Markt- und Sozialforschung by

Marketing's Role in Economic Development by Reddy, Allan C., Campbell, David P.

Predictive Behavior: An Experimental Study by Brennscheidt, Gunnar

New Product Development: Managing and Forecasting for Strategic Success by Thomas, Robert J.

The Authority of the Consumer by