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Marketing Fallstudien: Fallbeispiele -- Aufgaben -- Lösungen
Paperback
ISBN13: 9783409236102
Publisher: Gabler Verlag
Published: Jan 1 1993
Pages: 363
Weight: 1.33
Height: 0.78 Width: 6.69 Depth: 9.61
Language: German
Sie finden 35 komplette Fallstudien mit Kurzlösungen aus den Gebieten: Strategisches Marketing, Marktforschung und Marktsegmentierung, Produkt- und Sortimentspolitik, Kommunikationspolitik, Distributionspolitik, Preispolitik, Institutionelles Marketing.
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