Marketing in 1996

Fremdkapitalmarketing: Ein Teil Des Finanzmarketing Der Unternehmung by Klein, Sebastian

Building Brands Directly: Creating Business Value from Customer Relationships by Pearson, Stewart

Practical Merchandising Math by Gafney, Leo

Global Marketing by Lamont, Douglas

The Information Superhighway and Private Households: Case Studies of Business Impacts by

Building a Mail Order Business: A Complete Manual for Success by Cohen, William A.

Proposal Savvy: Creating Successful Proposals for Media Projects by Parsigian, Elise K.

Building Brands Directly: Creating Business Value from Customer Relationships by Pearson, Stewart

Marketing by Mercer, David

The Low-Income Consumer: Adjusting the Balance of Exchange by Donley, Thomas, Alwitt, Linda F.

Information-Driven Marketing Decisions: Development of Strategic Information Systems by Samli, A. Coskun

The Low-Income Consumer: Adjusting the Balance of Exchange by Donley, Thomas, Alwitt, Linda F.

Proposal Savvy: Creating Successful Proposals for Media Projects by Parsigian, Elise K.

International Public Relations: A Comparative Analysis by

New infotainment Technologies in the Home: Demand-side Perspectives by

International Public Relations: A Comparative Analysis by

Building Brands Directly: Creating Business Value from Customer Relationships by Pearson, Stewart

Marketing 1: Käuferverhalten, Marktforschung Und Marketing-Prognosen by Berndt, Ralph

Internationales Vertikales Marketing: Eine Explorative Erfassung Und Evaluation Des Strategischen Verhaltens Der Markenartikelindustrie Gegenüber Inte by

Economics of Innovation: The Case of Food Industry by

Experiment-Research Methodology in Marketing: Types and Applications by Patzer, Gordon

Advances in International Marketing by

Marketing for Nonprofit Organizations by Rados, David

Strategische Marktforschung by Weber, Guenter

Teleselling: A Self-Teaching Guide by Porterfield, James D.

Organisation of Science and Technology at the Watershed: The Academic and Industrial Perspective by

Die Markenwertmessung ALS Grundlage Strategischer Markenführung by Riedel, Frank

The Art and Science of Computer Assisted Ordering: Methods for Management by Anderson, Barbara V., Anderson, Barbra V.

Markets and Myths: Forces for Change in the European Media by Weymouth, Tony

Adv Ser Mar Man V 5 by

Ökologieorientierte Führung Multinationaler Unternehmen in Entwicklungsländern by

Creating and Managing International Joint Ventures by

Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction by Gardial, Sarah F., Woodruff, Robert B.

The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources by Rackham, Neil

Marketing in Evolution: Essays in Honour of Michael J. Baker by Hoodd, Neil

Die Dynamik Von Konsumgütermärkten: Eine Evolutorische Sicht by Lauer, Thomas

Handling Customer Disconfirmations: A Model of the Service Provider's Response Process by

Methoden Zur Messung Und Beeinflussung Der Dienstleistungsqualität: Feedback- Und Anreizsysteme in Beherbergungsunternehmen by

Constituting Management: Markets, Meanings, and Identities by

Marketing in Asia Pacific and Beyond by

Setting the PACE in Product Development by McGrath, Michael E.

Das Lernende Unternehmen: Theorie Und PRAXIS Des Organisationalen Lernens by Wahren, Heinz-Kurt E.

R&d Decisions: Strategy Policy and Innovations by

The Sex of Things: Gender and Consumption in Historical Perspective by

The Market Value Process: Bridging Customer & Shareholder Value by Cleland, Alan S., Bruno, Albert V.

Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing by Woodside, Arch G.

Gerontographics: Life-Stage Segmentation for Marketing Strategy Development by Moschis, George

Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople by Tracy, Brian

Marketing Channel Management: An Instructor's Manual by Unknown

Marketing Channel Management: People, Products, Programs, and Markets by McCalley, Russell W.

Wide-Angle Vision: Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees by Burkan, Wayne C.

Social Reconstructions of the World Automobile Industry: Competition, Power and Industrial Flexibility by

Marketing to the Mind: Right Brain Strategies for Advertising and Marketing by Fulton, Richard, Maddock, Richard

Logistik Im Handel: Optimale Lagerstruktur Und Bestellpolitik Einer Filialunternehmung by Toporowski, Waldemar

Hard Looks: Masculinities, Spectatorship & Contemporary Consumption by Nixon, Sean

Psychology in Economics and Business by Antonides, Gerrit

Managing Product Development by

Dual Restructuring: A Two-Way Route to Survival and Competitive Advantage by Kroger, Fritz

The World's Greatest Brands by

Der Erfolg Externer Diversifikation Im Handel: Eine Theoretische Und Empirische Untersuchung by Greune, Malte

Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors by Herron, Douglas B.

Interkulturelle Werbung by Müller, Wendelin G.

Dynamic Competitive Analysis in Marketing: Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, S by

Geschäftsbeziehungsmanagement by Kleinaltenkamp, Michael, Plinke, Wulff

Networks in Marketing by

Internationale Werbeplanung: Eine Analyse Unter Besonderer Berücksichtigung Der Internationalen Werbebudgetierung by Streich, Michael

Film ALS Marktleistung: Absatzpolitik Filmwirtschaftlicher Produktionsunternehmen by

Marketing Für Geldmarktfonds Durch Fondsgesellschaften: Eine Industrieökonomische Untersuchung by

Computergestütztes Promotioncontrolling: Konzeption Eines Informationssystems Für Das Controlling Von Konsumgüterpromotions by

Interne Kunden-Lieferanten-Beziehungen by

Marketing the Museum by McLean, Fiona