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Advances in International Marketing

Advances in International Marketing

Hardcover

Series: Advances in International Marketing, Book 8

Business GeneralMarketing

ISBN10: 0762301643
ISBN13: 9780762301645
Publisher: Emerald Pub Ltd
Published: Mar 20 1996
Pages: 218
Weight: 1.07
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.

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