Marketing in 2015

Le commerce connecté: Comment le digital révolutionne le point de vente by Vallet, Jean-Baptiste, Druguet, Vincent

Stratégie digitale: Comment acquérir, convertir et fidéliser vos clients sur le Web by Dorkenoo, Cindy

Market Mediations: Semiotic Investigations on Consumers, Objects and Brands by Heilbrunn, B.

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies by Klaus, Philipp

Running Across Europe: The Rise and Size of One of the Largest Sport Markets by

Contemporary Marketing Research by Rao, A. B.

Quail Farming: Markets and Marketing Strategies by Okumu, Francis

Getting 5 Star Reviews on Yelp, Guaranteed: Unofficial Guide to Ensuring Your Business Wins on Yelp by Braatz, Jason C.

Mass-Marketing Fraud: A Threat Assessment by International Mass-Marketing Fraud Worki

Public Relations and the History of Ideas by Moore, Simon

PR 2.0: How Digital Media Can Help You Build a Sustainable Brand by Friedman, John

Light, Bright and Polite 2: Parents/Teens (Green) by Ochs, Josh

From Employee to Employer in 30 Days: Repeatable Tips on How to Build a Business That Attracts Profits Almost Immediately by Nelson, Donna

Work Smart Not Hard, Network Marketers by Boone, Glenda

Cómo Construir LíDERES En Redes De Mercadeo Volumen Uno: Creación Paso A Paso De Profesionales En MLM by Schreiter, Tom Big Al

The global-local paradox in international advertising. Can marketing really be international? by Liessem, Christina

Vermarktung von Sportevents. Qualitative Analyse am Beispiel des Golfturniers "Am/Am" by Still, Stefan

Top Marketing Tactics That Boost Sales: Customers Don't Just Pour in Online, They Abound Offline Too! by Collins, Jeff

Standardization in International Marketing strategy: doomed to failure or successful strategy? by Liessem, Christina

Interkulturalität als Herausforderung der Marktforschung by Ackermann, Matthias

Commodity Marketing: Konzeptionelle Grundlagen und empirische Belege by Beger, Katharina

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising by Rabazinski, Corey

Author 101: The Insider's Guide to Publishing from Proposal to Bestseller by Frishman, Rick, Spizman, Robyn

Author 101: The Insider's Guide to Publishing from Proposal to Bestseller by Spizman, Robyn, Frishman, Rick

Vermarktung von TV-Formaten: Informative und unterhaltende TV-Formate by Becker, Julia

Zur Profilierung im Wettbewerb mit Hilfe des Retail Branding: Ziele, Gestaltungsansätze, Wirkungen auf das Kaufverhalten und Erfolgsvoraussetzungen au by Kömhoff, Julia

Word of Mouth-Strategien im Marketing und deren Erfolgswirkung by Fries, Jennifer

Die Integration haptischer Elemente in Printmedien und deren Einfluss auf die Markenwahrnehmung by Buckstege, Ines

Vom E-Commerce lernen. RFID und Smartphone als Konversionsoptimierer im stationären Modehandel by Dorn, Niklas

Die Wirkung von Netzwerkeffekten in sozialen Netzen by Ludewig, Mandy

Your Firm Everywhere Now: How to position your professional services firm as an authority in your marketplace, increase your online presence and by Alf, Michael

Plans to Prosper: Strategies Systems and Tools Workbook by Washington, Stan, Cook, Victoria

Sustainable Marketing Management: Grundlagen Und Cases by

Die externe Kommunikation und Imagebildung von Nonprofit-Organisationen: Am Beispiel der Universitätsmedizin Charité Berlin by Gehrmann, Kira

Extremmarketing als neuer Ansatz in der Kommunikationspolitik - Einordnung, Anwendung und Potential by Kindler, Katharina

Cultural Differences in FMCG Marketing in the German and the Indian Market by Raj, Rawel

The Customer Store: Find the Best Customers for Your Business by Gould, Martin

Celebridad Instantanea: Conoce los secretos para convertirte en el experto #1 en tu nicho de mercado by Mendoza, Alvaro, Baron, Luis Eduardo

Der Einfluss von Megatrends auf die deutsche Versicherungswirtschaft by Lülsdorf, Thomas

The Public Relations Firm by Smith, Stacey

Sales Promotion Decision Making: Concepts, Principles, and Practice by Minahan, Stella, Ogden-Barnes, Steve

Social Media Nutzung zur Beschaffung externen Wissens in Organisationen by Peter, Laura

Ausgesuchte Erfolgsfaktoren des Eventmarketings by Albrecht, Jana

Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media by Garst, Kim

City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality by Paganoni, M.

Winning at Innovation: The A-To-F Model by Kotler, Philip

Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media by Garst, Kim

Social Media Marketing Mastery: Increase Your Website Traffic, Grow Your Business, and Earn More Money by Hargis, William

Watch The Company You Tweet: 4 Step Guide to Making an Impact on Twitter by Cook, Joy

Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance by Hintze, Stephanie

Millions in Real Estate Now for You Today: Do your Due Diligence and you'll be Rich by Knight Sr, Dan Edward

ABC Learning in the Japanese Market: International Marketing Plan by Fachi, Brenda, Pengliang, Gao, Rakowski, Nina

Satire im Social Web: Von Lucilius zum Postillon by Förster, Henoch, Kuczorra, Joscha

Start Me Up!: New Branding for Businesses by

Didn't See It Coming by Stoiber, Marc

How NIVEA uses the marketing mix to expand worldwide by Anonym

Suchmaschinenmarketing mit SEM-Werkzeugen: Ein Vergleich marktrelevanter Anbieter by Schiller, Tobias

Complementor Relationship Management: Herausforderungen Und Lösungskonzepte by Günther, Armin

Erfolgreiche Kundenrückgewinnung: Verlorene Kunden Identifizieren, Halten Und Zurückgewinnen by Günter, Jana, Neu, Matthias

Das Image Dresdens zwischen Weltoffenheit und Fremdenfeindlichkeit: Ansprüche und Wirklichkeit by Trommer-Tiedemann, Simone

Market Driven Strategy: Processes for Creating Value by Day, George S.

Your Patient Attraction Secret Weapon: How To Have A Referral-Driven Dental Practice And Never Advertise Again by Sheetz, Ron

Erfolgsworkshop Vertrieb - Packen Sie's An!: Ziele Definieren, Maßnahmen Planen Und Endlich Tun, Was Getan Werden Muss by Bruhn, Jörn

Das Konsumverhalten in China und die Rolle des Luxusmarktes im Vergleich mit Deutschland by Vogt, Simon

Stop The Fake It Till You Make It...A Results Driven Guide To Living Like A Real Successful Internet Marketer: 7 Time-Tested Online Methods To Make Su by La Rocca, Anthony

SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow by Amerland, David

System Blueprint: Ultimate Marketing System: The Step-by-Step, Easy-to-Implement, "How-to" Guide To Quickly Build A Consistent Marketing by Tan, Michael Vectra

Customer Relationship Management. Grundlagen, Aufbau, Implementierung und Praxisbeispiele by Anonymous

Mercedes-Benz's Marketing Strategy in Mexico by Schweres, Joannis Paul

Digital Relevance: Developing Marketing Content and Strategies That Drive Results by Albee, A.

Political Reputation Management: The Strategy Myth by Schnee, Christian

Gaming und kommerzielle Kommunikation von Videospielen by Backa, Frank

Estrategia Digital de Marketing & Ventas para Startups: Kit de Supervivencia de Lanzamiento de Producto by Delgado Galisteo, Almudena, Meza Tamayo, Veronica

Methoden der außerökonomischen und ökonomischen Werbeerfolgskontrolle by Ottmüller, Florian

Visualizing Culture: Analyzing the Cultural Aesthetics of the Web by O'Connell, Roxanne M.

Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines by Bradley, Sean V.

A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It's Everyone's Business by Barden, Mark, Morgan, Adam

Herausforderung Intranet: Zwischen Informationsvermittlung, Diskussionskultur Und Wissensmanagement by Meier, Stefanie, Lütolf, Daniel, Schillerwein, Stephan

Fußballvereine Am Kapitalmarkt: Wie Sich Der Fußball an Der Börse Finanziert by Hasler, Peter Thilo

Die Überschrift: Sachzwänge - Fallstricke - Versuchungen - Rezepte by Esslinger, Detlef, Schneider, Wolf

Cause related Marketing. Die Bestimmung erfolgskritischer Faktoren by Radloff, Jaqueline

Nachhaltigkeit und Social Entrepreneurship im Tourismus. Das Klimaschutz-Unternehmen "Atmosfair" by Bertram, Deborah

Lettre sur le commerce des livres by Diderot, Denis

Interaction of Design and Brand. A literature review and analysis by Schröder, Mareike

Social Media als Instrument des Customer Relationship Management by Benzin, Dario

Consumer Optimization Problem Solving by Norman, Alfred L.

The New Art of Social Up-Selling: The Only Foh Training Guide for Restaurant Owners, Managers and Chefs: Restaurant Version by Homsey, Leeanne

Nachhaltigkeitsorientierte Unternehmensführung: Employer Branding ALS Ansatz Zur Gewinnung Geeigneter Mitarbeiter by Weinrich, Kai

Marketing Sucht Zielgruppe ... Oder: Was Macht Der Gorilla Am Pos?: Über Denkfehler in Strategie, Kommunikation & Co. Und 58 Tipps, Wie Sie Sie Vermei by Hilbig, Heino

Multi Channel Vertrieb. Chancen und Risiken des Vertriebs über das Internet by Ingold, Markus

Getting Digital Marketing Right: A Simplified Process For Business Growth, Goal Attainment, and Powerful Marketing by Bradley, David J.

Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt by Azer, Jaylan

Kunden Gewinnen Mit Meta-Selling: So Steigern Sie Ihre Abschlussquote Radikal by Lörsch, Thomas W.

Identitäten in Der Öffentlichen Kommunikation: Funktion Und Bedeutung Für Die Reputation Ökonomischer Akteure by Köhler Stüdeli, Barbara

Content Marketing Works: 8 Steps to Transform Your Business by Kuenn, Brad, Kuenn, Arnie

Peaceful Selling: Easy Sales Techniques to Grow Your Small Business by Duster, Dan, Washington, Stan

Fire Up Your Sales Figures: How To Win More Customers And Influence Them To Buy From You by Okumu, Fancis

Introduction to Sport Marketing: Second edition by Smith, Aaron C. T., Stewart, Bob

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 1 by Irma

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 2 by Irma

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 3 by Irma

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 4 by Irma

Perceived Intrusiveness of E-Mail Advertising and Its Impact on Brand Trust by Jaekel, Rebekka, Hasler, Daniel

Brand Planning. Strategische Markenkommunikation in dynamischen Medienwelten am Beispiel der Marke Red Bull by Grube, Mario, Löwig, Robert, Groening, Matthias

Field Visual Merchandising Strategy: Developing a National In-Store Strategy Using a Merchandising Service Organization by Russell, Paul J.

Brand Essense: Using Sense, Symbol and Story to Design Brand Identity by Gains, Neil

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results by Giannetto, D.

Proceedings of the 1990 Academy of Marketing Science (Ams) Annual Conference by

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results by Giannetto, D.

Crisis, Issues and Reputation Management by Griffin, Andrew

Markenführung. Eine vergleichende Analyse von Markenbewertungsverfahren by Pfeuffer, Mario

Ethnic Marketing: Culturally Sensitive Theory and Practice by Stanton, John, Pires, Guilherme

Lebenszyklusanalysen. Produkt-, Markt-, Technologie- und Beziehungslebenszyklus: Darstellung, Zusammenhänge und kritische Würdigung by Deitenbeck, Jonas

Marketing Mindset: The Ultimate Guide to Positioning Yourself as the Expert in Your Niche by Klipsch, Mark E.

eCollaboration Systems. Nutzenpotentiale einer Integration von ERP und Social Media by Siepmann, David

Frauendiskriminierung in der Werbung: Darstellungsformen, gesellschaftliche Hintergründe sowie Auswirkungen auf Werte und Normen der Gesellschaft by Trommer-Tiedemann, Simone

Kommunikationsstrategien von Unternehmen zur Beendigung von Kundenbeziehungen by Schwartz, Isabell

Einkaufserlebnisse in Online-Shops, Gestaltungsmöglichkeiten und 'best practices' by Anonym

PR for Authors: How to use public relations, press releases, and social media to sell more books by Hendrickson, Nancy, Campbell-Scott, Michelle

Neuromarketing in Action: How to Talk and Sell to the Brain by Badoc, Michel, Georges, Patrick M., Bayle-Tourtoulou, Anne-Sophie

Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business by Hill, Peter

Scoring Points: How Tesco Continues to Win Customer Loyalty by Barends, Eric, Phillips, Tim, Russell, Ken

Adland: A Global History of Advertising by Tungate, Mark

Advertising Transformed: The New Rules for the Digital Age by Van Dyck, Fons

Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit by Blake, Helen, Pinder, David, Barnes, Cindy

Kellogg's "To Go" Breakfast-Shake at the Danish Market by Bakir, Beway

Content First Marketing by Arnott, John

Verpackungspolitik für Produktinnovationen by Voth, Tanja

Einsatzmöglichkeiten und Grenzen sozialer Netzwerke im Rahmen des Employer Branding: am Beispiel des Arbeitgeberbewertungsportals "kununu" by Bohnenberger, Isabel

Positionierung Und Usp: Wie Sie Eine Alleinstellung Für Ihre Produkte Finden Und Umsetzen by Großklaus, Rainer H. G.

The Fora Framework: A Fuzzy Grassroots Ontology for Online Reputation Management by Portmann, Edy

Proceedings of the 1994 Academy of Marketing Science (Ams) Annual Conference by

Sport-Branding: Mit Sport-Sponsoring Zum Markenerfolg by Stastny, Petr, Adjouri, Nicholas

Marketing Plan Cinnabon Company by Khan, Yasir

An Introduction to Survey Research by Cowles, Ernest L., Nelson, Edward

Winning The Battle For Attention: Internet Marketing For Small Business by Atkins, Stuart

Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More Clients and Make More Money by North, John

Understanding Consumer Behavior and Consumption Experience by Rajagopal, Castaño, Raquel

Emerging Trends and Innovation in Sports Marketing and Management in Asia by

Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More Clients and Make More Money by North, John

Word of Mouth Marketing: How Smart Companies Get People Talking by Sernovitz, Andy

Brands Win Championships by Darlow, Jeremy Allen

Sports Marketing: A Practical Approach by Degaris, Larry

Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More Clients and Make More Money by North, John

Hot For Cold Calling in 45 Minutes: How to Boost Your Success Rate on the Phone by Taxis, Tim

Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time by Campbell, Michael J., Pease, Martha R.

Customer Analytics for Dummies by Sauro, Jeff

Plan Twice, Build Once: Lessons learned from over 100 conversations with extrodinary entrepreneurs by Steiniger, Joelle, Goldman, Matt, Sacca, Michael

Why is Your Name Upside Down?: Stories from a Life in Advertising by Oakley, David

Methoden zur Identifikation von Basis-, Leistungs- und Begeisterungsfaktoren by Fuesselberger, Bettina

Wealth Creation by Wilson-Jeanselme, Muriel, Wilson, Jonathan

Customer Service: Perspectives and Considerations for the EMS Leader by Brophy, John R.

Word-of-Mouth - Einflussfaktoren und Reaktionsempfehlungen für Unternehmen: Eine systematische Literaturanalyse by Theel, Sven

Entrepreneurship in International Marketing by

Social Media Bible: Social Media Marketing Strategy Sucessfully for Beginners: Facebook Marketing, Twitter, Google Plus Advertising: Socia by Koul, Sanjana

Key Account Marketing & Key Account Selling: Wie Sie Ihr Geschäft Mit Schlüsselkunden Nachhaltig Sichern Und Ausbauen by Sidow, Hans

Marketingmix für Heilpraktiker (Psychotherapie) im Rahmen der gesetzlichen Bestimmungen: Handbuch für Heilpraktiker by Bode, Thomas

Markenanalyse der Berliner Aids-Hilfe: Markenimage und Markenidentität im Social Marketing by Grenz, Marco

Brighten Up!: Internal and External Customer Service Through Inner Heroes by Kalil, M. a. Carolyn, Rhoades, Ph. D. Merle

Proceedings of the 1997 Academy of Marketing Science (Ams) Annual Conference by

Proceedings of the 1996 Academy of Marketing Science (Ams) Annual Conference by

Proceedings of the 1995 Academy of Marketing Science (Ams) Annual Conference by

Viral-Marketing Professor: The Best Marketing Is Education by Stanton, Nylus

Video Marketing for Veterinarians: 7 Marketing Strategies to Attract New Clients by Duplecehan, Michelle, Foster, Jenn

Pinterest Marketing for Authors and FREE Bonus Video Marketing for Authors: Learn How to Boost Your Book Sales by Loera, Diana

Best Practices in Global Wine Tourism: 15 Case Studies from Around the World by Thach, Liz

The Wallet Allocation Rule: Winning the Battle for Share by Keiningham, Timothy L., Aksoy, Lerzan, Williams, Luke

Corporate Reputation and Competitiveness by Da Silva, Rui, Davies, Gary, Chun, Rosa

Mit Olympischem Verkaufen Zum Erfolg: So Werden Sie Ein Top-Verkäufer by Frieß, Rainer

Success Secrets of the Online Marketing Superstars by Meyerson, Mitch

I.N.S.T.A.N.T. Credibility: The 7 Step Breakthrough Formula Transforming You From Ordinary To Recognised Industry Authority ... Instantly by

Running Across Europe: The Rise and Size of One of the Largest Sport Markets by

Mobile Marketing - Die moderne Marketingkommunikation: Die Integration von Mobile Marketing in den Marketing-Mix by Schneider, Stefan H.

Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth by Greer, David J.

Designing Research Questionnaires for Business and Management Students by Ekinci, Yuksel

Business-to-Business: A Global Network Perspective by Glowik, Mario, Bruhs, Sarah Maria

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns by Austin, Erica Weintraub, Pinkleton, Bruce E.

Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice by Heeley, John

Brand Breakout: How Emerging Market Brands Will Go Global by Kumar, Nirmalya, Steenkamp, Jan-Benedict E. M.

Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice by Heeley, John

Development of a CSR strategy for Toys R Us Germany by Brandl, Stefanie

Die Potenziale von Social Media in der Online-Organisationskommunikation von KMU by Hoppe, Dominik Ulrich

Customer Relationship Management (CRM). Überblick über ein neues Paradigma des Marketings by Holfeld, Christopher

Information and Communication Technologies in Tourism 2015: Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015 by

El Arte de la Guerra Aplicada al Marketing by Silva Alba, Jaime

Kindle Marketing para Autores: Aprende a Posicionar y Vender tus Libros en Amazon Kindle by Morral, Jorge

Logograma: LOGO Design for Dynamic Identities by

Spike Your Brand Roi: How to Maximize Reputation and Get Results by Cehrs, Adele R.

How To Get Customers In Your Network Marketing Company: The Complete Guide To Converting Leads To Loyal Customers by Olivis, Argena

Is fashion not in fashion anymore? Wirkungen des Employer Branding auf die Rekrutierung von Mitarbeitern: Automobilbranche vs. Textilbranche by Tschirner, Nicolai

The Impact of Mobile Services on the Interaction between Airlines and Passengers by Biedermann, Markus, Levy, Doron

Copywriting For Beginners Guide: The Ultimate Copywriter's Handbook to Writing Powerful Advertising, Sales and Marketing Copy by Alderman, Robert

Markt- Und Absatzprognosen: Modelle - Methoden - Anwendung by

Erfolgsfaktoren der internationalen Markterschließung am Beispiel von Premiummarken by Meinert, Peter

Sports Marketing: A Practical Approach by Degaris, Larry

Ethical and Social Marketing in Asia by Rowley, Chris, Nguyen, Bang

Kundenintegration Und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions Und Entrepreneurship by