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Winning at Innovation: The A-To-F Model

Winning at Innovation: The A-To-F Model

Paperback

Business GeneralManagementMarketing

ISBN10: 1137479175
ISBN13: 9781137479174
Publisher: Palgrave MacMillan
Published: Jan 13 2015
Pages: 272
Weight: 1.00
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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