Marketing in 2018

Strategic Marketing Management by Chernev, Alexander

The Marketing Plan Handbook by Chernev, Alexander

Scientific Advertising by Hopkins, Claude C.

The Marketing Plan Handbook by Chernev, Alexander

Strategic Marketing Management by Chernev, Alexander

Crossroads to Clarity: How a salesman found his smile again by Cucci, Dario

19 Ways to Make Money with Instagram: Turn Your Account Into a Cash Machine. by Martin, Roxanne

Building a Marketing Plan for Roofing Contractors: Plan, Implement, Succeed by Edwards, Karen L., Ellsworth, Heidi J.

Public Relations and the Public Interest by Johnston, Jane

The New Business Card: Write and Publish a Book to Attract More Clients, More Media, and More Speaking Engagements by Sansevieri, Penny C.

The ABCs of the Customer Journey: A Beginner's Guide to Automation, Branding and Customer Service by Hoffmeier, Hank

Markteintrittsstrategien bei Innovationen unter besonderer Beruecksichtigung von Preis- und Werbestrategien by Legler, Carsten

Sellegrity: Strategies and Skills for Doubling Your Sales & Strengthening Your Personal and Professional Integrity by Riker, Robert L.

Employee Happiness - Digital Entertainment Market Case Studies by Nguyen Ph. D., Doan T.

Social Media Chaos: What was The World like before Its Explosion and how is it shaping the minds of People Today by Kennedy, Stan

The Ultimate Law Firm Website: Step by Step Website Marketing Approach to Attract Your Ideal Clients by Howe, Tom, Williams, Doug C.

#Growthhackathon: Digital Marketing on a Budget: Create an "unfair" advantage for yourself by becoming famous in your niche by Brown, Tim

Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement by Weigelt, David, Boehman, Jonathan

Pop-Up Retailing: Managerial and Strategic Perspectives by Shi, Charlotte, Warnaby, Gary

Financially Free For Life: 10 New & Radical Strategies by Sommerset, Mary

Marketing. Betrachtungen zu Preismanagement und Kooperation, Strategischen Analysemethoden, Corporate Identity sowie Digitalisierung in der Fitness- u by Maier, Monika

Service Quality in the E-Retailing Industry: A Case Study on Amazon.com by Wagner, Maximilian

The Relationographer 2.0: The Art Of Relationship Marketing by Hudson, Josh, Hudson, Bruce

Handbuch Messemanagement: Planung, Durchführung Und Kontrolle Von Messen, Kongressen Und Events by

Krisenkommunikation in Tourismusorganisationen: Grundlagen, Praxis, Perspektiven by

Social Media und Marketing Automation Systeme in deutschen B2B Unternehmen by Anonym

B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships by Scheffler, Yves

Public Participation, Science and Society: Tools for Dynamic and Responsible Governance of Research and Innovation by Mačiukaite-Zviniene, Saule, Tauginiene, Loreta, Rask, Mikko

Mercadotecnia en los Medios Sociales - Tercera Edición by Durango, Alicia

Was kommt nach dem JA zum MLM in 2018?: Wie starte ich in die Selbständigkeit in Deutschland mit Netzwerk-Marketing, Empfehlungs-Marketing, Multi-Leve by Carter, S. Ralf

52 tips to increase Total Revenue by Sandvik, Ronny F.

Brewery Marketing 101: Tips and Tricks to Market Your Brewery by Viet, Adam, Dedor, Richard

Successful Marketing Online The Easy Way!: Marketing Online is Made SIMPLE With This Step by Step Guide to Success by Goncharo, Serhio

Lukas Resheske's Newsletters For Freelance Copywriters: 2016-2017 by Resheske, Lukas

Was kommt nach dem JA zu Jeunesse?: Selbständigkeit Machen in Deutschland mit Netzwerk-Marketing, Empfehlungs-Marketing, Multi-Level-Marketing (MLM) by Carter, S. Ralf

Success Starts Today by Canfield, Jack, Nanton, Nick, Dicks, Jw

Customer Journey im Marketing. Definitionen und Einsatzmöglichkeiten by Zacriti, Hosni

Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous by Zitron, Ed

NAKED TRUTHS About Getting Book Reviews 2018 by Hausmann, Gisela

Steps: My not-so-secret life as an adult dancer and how it impacts my life and business by Vaccarino, Patricia

Advertising & IMC: Principles and Practice by Wood, Charles, Moriarty, Sandra, Mitchell, Nancy

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities by Adibi, Amir Mohammad, Ekhlassi, Amir, Niknejhad Moghadam, Mahdi

Online-Kommunikation Für Verbände: Wie Ihre Botschaften Die Zielgruppen Sicher Erreichen Und Überzeugen by Hillebrand, Ralf-Thomas

A Brand Strategist's Note: Brand and communication concepts easily explained with drawings by Ahn, Sophia S.

The Enrollment Effect: Form Lasting Relationships Live Your Ideal Lifestyle Impact the World by Watson, Tyler J.

Motivational Marketing: You bet its personal!: How I Sold Goods in Millions to the Richest World Markets by Knoller, Shlomo

Marketing Estrategico: Casos Latinoamericanos by Liberman, Sammy M.

The 3 in 1 Social Media Marketing Guide by Jones, Harwood E.

The Complete Guide to Query Letters for Travel Writers by Stevenson, Roy

Die Besonderheiten des Dienstleistungssektors. Welche Faktoren beeinflussen die Vertriebsstrategien von Dienstleistungen? by Anonymous

Voiceover Achiever: Brand your VO career. Change your life. by Siegel, Celia

Marketing for Entrepreneurs: Concepts and Applications for New Ventures (Third Edition) by Crane, Frederick G.

Kulturmarketing: Grundlagen - Konzepte - Instrumente by Pöllmann, Lorenz

Optimierung der Kundensituation durch Empfehlungsmarketing by Hoppe, Stephan

The Simple 3-Step Process That Ensures Direct Mail Success: How Small Businesses Can Make Huge Profits Using Direct Mail by Lee, Travis

Steuerung Von Akteuren Und Entscheidungen in Baunetzwerken: Eine Netzwerkanalytische Untersuchung Zur Sanierungsentscheidung Im Haushalt by Verhoog, Mart

Marketingkonzeption für das Fundraising der Stiftung für Effektiven Altruismus by Dröber, Pia

How to Become a Rock Star Chef in the Digital Age: A Step-By-Step Marketing System for Chefs and Restaurateurs to Burn Their Competition and Build The by Garcia, Mark

Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience by Blank, Dan

Big Data and Visual Analytics by

Public Relations Strategy, Theory, and Cases: Praxis at Its Best by Hansen-Horn, Tricia, Horn, Adam E.

Signaling Family Firm Identity: Familiy Firm Identification and Its Effects on Job Seekers' Perceptions about a Potential Employer by Wolf, Sandra

Commodities Pricing and the Bulk Trap: Learnings from Industries at the Forefront by Andrén-Sandberg, Fredrik

Games als Werbeträger. Potentiale und Risiken aus Unternehmenssicht by Endter, Tim

The Complete Guide to Partnership Marketing: How to Create Successful Marketing Collaborations by Cristal, James

Das Social Media Marketing des Unternehmens Nike by Ballbach, Nico

The Social Association: 5 Key Skills Not-For-Profits Need to Increase Member Engagement, Generate Roi and Create a Thriving Online Community by Kettle, Mel

Network Marketing: The Complete Guide On How to Create a Profitable Network Marketing Business Using Online Strategies and Techniques (Le by James, Anthony

Digitaler Wandel im B2B-Vertrieb. Die Bedeutung des E-Commerce am Beispiel des Baugeräte-Fachhandels by Ziegler, Kai

Die Bedeutung der Emotionalisierung für Warenhäuser: Eine Analyse der Erfolgspotenziale und Herausforderungen by Schild, Julien

Der Einfluss der akustischen Wahrnehmung auf den Konsumenten by Theobald, Maximilian

The Influence of Values on Consumer Behaviour: The value compass by Kostelijk, Erik

Pathways to Public Relations: Histories of Practice and Profession by

Die Einführung der kundenspezifischen Preisfindung bei einer Tiefkühl-Heimservice Firma unter Zugrundelegung der theoretischen Möglichkeiten der Preis by Schaper, Christian

Assessing the Potential of Sponsorship for Marketing Communications of Scottish Charities by Horn, Lea

Die postalische Befragung. Methodische Probleme, Ursachen der Stichprobenausfälle und Lösungsansätze by Schaper, Christian

Kommunikationspolitik. Ein Überblick by Jaroui, Khalid

Heart Marketing: Engaging with your Ideal Customer through Marketing Philosophies that Matter by McLeay, Shane

Bigger Than This: How to turn any venture into an admired brand by Geyrhalter, Fabian

Marketinginstrumente und ihre Relevanz für die öffentliche Verwaltung: Die vier absatzpolitischen Marketinginstrumente Produktpolitik, Preispolitik, D by Dahlmann, Jeanette

Opportunities and risks of open innovation to ensure innovative power in small and medium-sized enterprises in the business-to-business sector by Anonym

The New Era of the CCO: The Essential Role of Communication in a Volatile World by

The Million Dollar Coach by Morales, Adolfo, Proctor, Dowaun

How To Sell On Amazon: Make Money Online With Amazon FBA And More Ideas by Cummings, Renee

100.000 Fans A LA Velocidad De La Luz by Laguna, Helio

Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line by Cerullo, Wayne, Flynn, Dennis, Hornstein, Scott

Marketing zum Markteintritt eines Unternehmens am Beispiel des Dollar Shave Clubs by Zacriti, Hosni

Smart Marketing by Kamenca Mba, Andrea

Anspruch, Ansatzpunkte und Gestaltungsmöglichkeiten der Preisbildung. Strategien und Psychologie in Preismanagement by Akçay, Alperen

Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech by Smith, Brian

How To Meet New People Guidebook: Overcome Fear and Connect Now by Schreiter, Keith, Schreiter, Tom Big Al

Praxishandbuch City- Und Stadtmarketing by

Affiliate Marketing for Beginners: How to Make Money Online With Blogging For Beginners Only by Hall, Kristine

Solo Ads Email Marketing Secrets: Learn How to Build a Massive Email List, Send A Solo Ad, Generate Leads And More! by Jenkins, Lucia

Get Free Website Traffic For Your Business: How to get more internet visitors for free by Simpson, Rachel

How to Make Money With Youtube Channel Marketing: Learn how to make great Youtube videos, gain more subscribers, and make passive income online by Douglas, Conrad

Information Product Creation Business Guide: How to make passive income online with info products by McCarthy, Priscilla

Facebook Marketing For Your Business: The Complete Facebook Page & Social Media Advertising Guide by Ramirez, Elisa

Reputation Management Techniques in Public Relations by

The Activation Imperative: How to Build Brands and Business by Inspiring Action by Rosen, William, Minsky, Laurence

OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful: Created for the 99% of Business Owners Who Want to Change Their Good Busin by Glazer, Bill

Affiliate Marketing 2018 Edition: Make Money Online and Passive Income With This Step By Step Guide for Beginners by Quinn, Dolores

Link Building and Backlink Guide for Ranking Your Website: Inrease your SEO and Google Search Results with Quality Traffic by Rice, Gene

Search Engine Optmization (SEO) for 2018: Get to the top of Google with these latest strategies for more traffic and online visitors by Goodman, Vera

Customer Relationship Management: Complete CRM Strategy Guide for High Profits in your Business by Murray, Cynthia

Your Step by Step Email Marketing Guide: How to use emails, squeeze pages, and more in your internet marketing business by Reeves, Cora

How to Market Your Winery to Everyone: Tips and Tricks to Market Your Winery to Millennials, Boomers, and Everyone In-Between by Viet, Adam, Dedor, Richard

Make Money Online with Clickbank Youtube Marketing: Build an Online Passive Income Business With This Easy Beginner Guide by Logan, Geoffrey

Make Money Online with Google Adsense and Niche Websites: Learn the secrets of online passive income and live your dreams! by Boone, Tracy

Make Money Online with Clickbank Affiliate Marketing: Build an Online Passive Income Business With This Easy Beginner Guide by Sandoval, Perry

Influencer Relations als Instrument der externen Unternehmenskommunikation: Die Ergebnisse einer Delphi-Studie unter Kommunikationsexperten by Hanna, Nina

Profilierung: Mit Intelligentem Marketing Zum Gefragten Experten by Sturmer, Martin

Event-Regie: Der Spannende Weg Vom Ersten Konzept Zur Finalen Show - Eine 360-Grad-Betrachtung Der Live-Inszenierung by Luppold, Stefan, Graf, Monika

Die Sharing Economy. Definition und Anwendung der Sharing Economy im Vergleich zum regulären System by Zacriti, Hosni

Das muss ich haben!: Methoden und Instrumente zur Absatzsteigerung von hedonistischen und utilitaristischen Produkten am Point-of-Sale by Schild, Julien

Management Von Führungskräften in Marketing Und Vertrieb: Der Einfluss Von Persönlichkeit, Führungsstil Und Kontrollmechanismen by Röcker, Leonie

Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes by

Just-in-Time Information Feeding: Chancen und Herausforderungen für den Online Handel by Schild, Julien

Chiropractor Marketing Secrets: The Complete Playbook For Attracting More Patients, More Referrals & More Revenue by Boxer, Joshua D., Goldstein, Jeremy

Public Relations Strategy, Theory, and Cases: Praxis at Its Best by Hansen-Horn, Tricia, Horn, Adam E.

Krombacher. Deutschlands erfolgreichste Biermarke und die Produktpolitik auf dem Biermarkt by Weller, Christian

Canonical Authors in Consumption Theory by

Handbuch Pr-Recht by Unverzagt, Alexander, Gips, Claudia

Electronic Business by Wirtz, Bernd W.

Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry: A case study of Sainsbu by Stamenova, Silvia

Exactly How to Sell: The Sales Guide for Non-Sales Professionals by Jones, Phil M.

Own Your Brand: An Executive Coach Helps You Refine Your Personal Brand on Linkedin by Billstrom, David

Erfolgreicher Markenaufbau in Den Großen Emerging Markets: Ein Praxisorientierter Ratgeber Für Gezieltes Markenwachstum in China, Indien, Russland Und by Schaffmeister, Niklas, Haller, Florian

Trading the Markets the Point & Figure Way: Become a Noiseless Trader and Achieve Consistent Success in Markets by Shah, Prashant

Online Success: 7 Steps to a Powerful Internet Presence: What small organizations, entrepreneurs, freelancers, writers, and business o by Sanders, Beth Gramling

Faire signer ses clients: Le closing by Py, Pascal

Multi-hub meetings: groups meeting groups by Hamso, Elling, Sheppard, Roy, Dzeik, Ilka

ProSieben nach Stefan Raab? Die Profil- und Markenbildung des TV-Senders by Reinhold, Maximilian

The Cotton T-Shirt: A beginner's guide to developing a breakout brand by Thomas, Lori

Unlocking the World's Largest E-Market: A Guide to Selling on Chinese Social Media by Dudarenok, Ashley Galina

Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities by Pedeliento, Giuseppe

Main Street Survival Guide for Small Businesses by Burlum, Samuel K.

Ein Marketingkonzept für ein Discountstudio im Kontext der Fitnessökonomie by Groehl, Marius

Preciovalioso.com: Mi valor competitivo. by Quintero, Ramon Jose

Cracking The Big Ticket Code: Demystifying High Ticket Internet Coaching & Consulting Sales by Ciuba, Ted

Consumer Culture Theory by

Vermarktung des Germanischen Nationalmuseums in Nürnberg. Marketinginstrumente im Museums- und Kulturmarketing by Wöhler, Franziska

Fundraising Zwischen Ökonomisierung Und Mitmenschlichkeit: Emotionale, Soziale, Organisationale Herausforderungen Und Chancen by Hirschfeld, Stefanie

7 Most Common Business Mistakes: Small Biz Owners, Consultants, Trainers, And Coaches Make by Aguilar, Efrain

Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives. by Moore, Mike, Thomas, Peter A.

Iconic Advantage: Don't Chase the New, Innovate the Old by Yu, Soon

The Interaction of Uncertainty and Asset Specificity in Component Make-or-buy Decisions by Weber, David, Walker, Gordon

A Dynamic Attribute Satiation Model of Variety Seeking Behavior by McAlister, Leigh

Outdoor, Street-car, and Radio Advertising by Hoyle, John T.

For The Win by Dicks, Jw, Ruettiger, Rudy, Nanton, Nick

Multivariate Analysis for Strategic Decisions: Collected Articles of a Marketing Statistician by Lieberman, Michael D.

Deterministic Chaos in an Experimental Economic System by Sterman, John

An Empirical Study of the Industrial Marketing mix / Jean-Marie Choffray by Choffray, Jean-Marie

Decision Support Systems and the Marginal Economics of Effort by Keen, Peter G. W.

How to use a Tape Recorder, in Your Business, in Your Home by Bullen, H. Jay, Hodgson, Dick

Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure by Silk, Alvin J., Geiger, Frank P.

Social Media zur Vertriebsunterstützung by Priller, Maria

New Product Decisions: Information Discounting and Product Selection by Urban, Glen L.

The Modern Lawyer: Marketing Strategies, Tips & Tools by Stammers, Mira

New Product Strategy in Small High Technology Firms by Roberts, Edward Baer, Meyer, Marc H.

Negotiator Cognitions: A Descriptive Approach to Negotiators' Understanding of Their Opponents by Maury, Robin, Bazerman, Max H., Carroll, John S.

Modelling Coordination in Organizations by Crowston, Kevin

The Optimality of a Competitive Stock Market by Subrahmanyam, Marti G., Merton, Robert C.

The Global Football Industry: Marketing Perspectives by

Auswirkungen des Bestellerprinzips im Vermietungsbereich. Analyse und Reaktionen des Marktes by Kronwitter, Mirijam

Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan by Wohlfeil, Markus

Business Exit Strategies: Family-Owned and Other Business by Lipman, Frederick D.

A Practical Guide to Ethics in Public Relations by Luttrell, Regina, Ward, Jamie

Los CICLOS MAESTROS de la DUPLICACIÓN y la MULTIPLICACIÓN en el NETWORK MARKETING: Principios Universales para Desarrollar Exitosamente Tú Negocio MUL by Murillo Velazco, Mariam Charytin, Tarazona Gil, Ylich Eduard

God of Branding: Using a Podcast to Build a Powerful Personal Brand by Slate, Jeremy Ryan

Einführung in die Marktforschung. Aufgaben, Bedeutung, Qualitätskriterien und Ablauf by Marschall, Ron

Unterhaltungsfaktor Wissen?! Analyse des Potenzials von Infotainment in der Ergebnispräsentation der Marktforschung by Dölle, Annika

Gefahr des datenzentrierten Managements im Profi-Fußball by Weirauch, Stefan

Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method by Canalichio, Pete

Betriebliche Wertschöpfung. Einsendaufgaben zu Materialwirtschaft, Logistik und Umweltmanagement by Kellenberger, Thomas

How to Win Clients & Influence People: Create Instant Credibility and Gain an Unfair Advantage Over Your Competition by Buyting, Andy

The Choice Factory: 25 Behavioural Biases That Influence What We Buy by Shotton, Richard

The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You by Lazauskas, Joe, Snow, Shane, Contently Inc

Verhaltensökonomie. Wirkung psychologischer Trigger in Facebook-Werbeanzeigen anhand des Beispiels der Verlustaversion by Oliveira Correa, Gabriela

Digital Media Positioning: The Art & Science of Attracting Nothing But A-List Clients by Felker, Frank

Surviving a Media Interview: Interview or Interrogation...Your Choice! by Kokol, Doc

Wie wird das Image und die Wertewelten des Mercedes Benz E300L in China transportiert? Kulturell adäquate Werbung als Bedeutungsträger by Zhou, Ashlee

Influencer Relations: Insights on Analyst Value 2e: Expanded second edition by Litke, Sven, Chapple, Duncan S.

Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives. by Thomas, Peter A., Moore, Mike

Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverha by Hassler, Jens

The Theatre of Science: A Volume of Progress and Achievement in the Motion Picture Industry by Grau, Robert

Social Selling. El arte de vender en entornos sociales by Neil Revilla

Top Reasons Your Business Still Has No Customers: Stop sending smoke signals to your customers. It's time to step into the new marketing era. These ba by Guiliano, Marcus a.

Email Success by Design by Knight, Bill

Kaufprozessorientiertes Marketing: Stop Branding, Start Selling!: Wie Neueste Erkenntnisse Aus Der Verhaltensforschung Und Den Neurowissenschaften Mar by Rutschmann, Marc

The Myth of "real Work": A Case Study of Engineers' Preferences and Their job Requirements by Perlow, Leslie a.

Technische Anwendungsgebiete des Clustering by Nusser, Daniel

Marktanalyse und Marktkonzept von Hannover 2018: Unternehmenstyp EMS by Huhn, Sebastian

On the Simulation of Investment Behavior by Clarkson, Geoffrey P. E.

The marketing strategies of the Bear Nibbles Company in London by Khan, Yasir

Brennstoffzellenfahrzeuge in Hessen. Konzept zur Messung der Kundenzufriedenheit und Implikationen für die Markteinführung: Strategisches Marketing by Demuth, Fabian

"CSR beyond the Burrito". Corporate Social Responsibility bei Chipotle Mexican Grill by Pinegger, Maximilian

Food with Integrity. Corporate Sustainable Branding als Erfolgsfaktor der Markenführung bei "Chipotle Mexican Grill" by Pinegger, Maximilian