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The Marketing Plan Handbook
Hardcover
Business GeneralManagementMarketing
ISBN13: 9781936572564
Publisher: Cerebellum Pr
Published: Jan 1 2018
Pages: 148
Weight: 1.04
Height: 0.38 Width: 7.50 Depth: 9.25
Language: English
The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps.
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