Marketing in 2023

Is marketing a good career? by Trappe, Christoph

Advances in Brand Semiotics & Discourse Analysis by

Internet Marketing by Hensen, Zack

The art of building strong brands by Ait Chalal, Yacine

Tourism and Hospitality in Asia: Crisis, Resilience and Recovery by

Kundenbindungsprogramme Für Industrieunternehmen Mit Indirekten Kunden: Wertegemeinschaften Im B2B Zur Verbesserung Der Kundenloyalität by Pankow, Michael

Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021 by

Sport Team Identifikation: Eine Multidimensionale Konzeption Zur Erklärung Der Identifikation Mit Professionellen Sportmarken by Von Der Wense, Daniel

The Evolution of Made in Italy: Case Studies on the Italian Food and Beverage Industry by Veronesi, Vittoria, Schiavello, Martina

Schlüsselwerke Der Werbeforschung by

Fashion Heritage: Narrative and Knowledge Creation by

Integrierte Markenführung im digitalen Zeitalter: Bedeutung - Konzepte - Instrumente - Evaluation by Westermann, Arne, Ghorbani, Mijka

Dealing with Socially Responsible Consumers: Studies in Marketing by

Digital Transformation in Sales: How to Turn a Buzzword Into Real Sales Practice - A 21-Step Guide by Rainsberger, Livia

Serving the Customer: The Role of Selling and Sales by

Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring by

The Seven Figure Marketing Mindset For Novelists by Sperling, Jody J.

Kinder- und Familien-InfluencerInnen-Marketing. Problematiken und Risiken by Anonymous

Der Wandel des Berufsfelds Public Relations. Zusammenhang mit der Digitalisierung by Anonymous

Internal Communication and Management: Theory and PRAXIS Communication-Centered Management by Knorre, Susanne, Buchholz, Ulrike

Consumer Behavior: Understanding Consumers- Designing Marketing Activities by Hoffmann, Stefan, Akbar, Payam

Green Marketing in Emerging Economies: A Communications Perspective by

Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales by

Global Competitiveness: Ten Things Thai Businesspeople Should Know by Wall, William Philip

Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases by

Verpackung als Marketinginstrument in Zeiten des Nachhaltigkeitstrends by Draser, Karla

The Joy of Propaganda: The How and Why of Public Relations and Marketing by Bradford, Jeff

Case Based Research in Tourism, Travel, Hospitality and Events by

Social Media Marketing: 2 in 1: Become an Influencer & Build an Evergreen Brand using Facebook ADS, Twitter, YouTube Pinterest & Instagram by Mastery, Income

Gemeinschaft durch digitale Gleichzeitigkeit. Welche Rolle spielen soziale Nutzungsmotive für Social Live Streaming Services wie Twitch? by Röhricht, Simon

How does web design affect consumers' trust in online shopping? by Petker, Julia

Werbung bei Subscription-Video-on-Demand-Plattformen. Welche Einstellungen und Erwartungen haben die Nutzer in Deutschland? by Sanchez, Jasmin

Insights about the relationship between customer loyalty and chatbots by Petker, Julia

Marketing Strategies Essential Learn How Your Business Can Meet Customer Needs in an Increasingly Competitive Market by Gibson, Brian

Wie gut akzeptieren Kunden KI im Marketing? Potenziale der Künstlichen Intelligenz und Vorbehalte von Konsumenten by Bäumer, Marc

Live Selling Secrets by Hearin, Sunni

Know-How of Branding Products and Services in the Digital Space by Nathan Mba Msc B. a. Fcim (U K), Dan VIV

Marketing- und Vertriebstheorien. Trendforschung, Ideengewinnung, Selektion und Bewertung, Zielgruppenfindung, Hakenmodell, Lean Startup, Markenmanage by Schoppus, Darius

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands by Hansen, Heidi

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa by Owusu, Richard Afriyie, Adeola, Ogechi, Hinson, Robert

Marketing- und Vertriebstheorien. Marktformen, Preis- und Nachfrageelastizität, asymmetrische Informationen und Märkte, Wettbewerbsstrategien by Schoppus, Darius

New Consumer Culture in China: The Flower Market and New Everyday Consumption by Liu, XI

Digital Entrepreneurship and the Sharing Economy by

Digital Dawn in Adland: Transforming Australian Agencies by Crawford, Robert

Building Corporate Identity, Image and Reputation in the Digital Era by

Business Model Innovation: New Frontiers and Perspectives by

Huawei: From Catching Up to Leading by Yan, Mengling, Dong, Xiaoying

Die Wirkung von Nutzerkommentaren auf die Glaubwürdigkeit grüner Werbung auf Social Media by Schneider, Bettina

Das Konsumverhalten junger Frauen im Bereich Nachhaltigkeit von Kleidung by Prescher, Jule

Die Auswirkung von Involvement auf grünen Werbeskeptizismus by Schneider, Bettina

A Bridge Not Too Far: Where Creativity Meets Innovation by Ohri, Deepak

How Music Grows Brands: The Field Guide by Jolly, Rebecca, Belliotti, Joe

I Am My Brand: How to Build Your Brand Without Apology by Springer, Kubi

Science Not Sorcery: Behavioral Economics for Marketers by Sullivan, Rebecca L.

Kreativitäts- und Präsentationstechniken zum Selbst- und Zeitmanagement. Dreikomponenten-Modell von Amabile und der Wirkungszusammenhang von Zeitmanag by Sadqui, Oumaima

Creating Superfans: How to Turn Your Customers Into Lifelong Advocates by Hodak, Brittany

Entrepreneurial Journalism: Strategien Und Methoden Für Journalisten Und Medienentwickler (At) by Heidbrink, Henriette, Pranz, Sebastian

Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport by Havard, Cody T.

Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus by Röding, Tobias

3 Libros en 1 Cómo Ganar Mucho Dinero Desde Casa Negocios Online, Criptomonedas, NFTs y Metaverso Para Principiantes by Costa, Dante Di

Konsumentenpräferenzen beim Kauf von Secondhand-Luxusgütern by Schuck, Katharina A., Perret, Jens K., Mehn, Audrey

Digital Marketing All-In-One for Dummies by Diamond, Stephanie

Annual Strategic Marketing Plan by Washington, Elona

Promotion of Natural and Cultural Heritage for Tourism Development by Ibrahimi, Behije

Vertrauen. Macht. Wirtschaft.: Sicher Führen in Unsicheren Zeiten by Woischwill, Branko, Bogott, Nicole

Strategische Erfolgsfaktoren im Krisenmanagement. Ziele und Instrumente der internen und externen Unternehmenskommunikation by Arslan, Dilvan

Managing Sales Pipeline(s) with Pipedrive by Specchia, Antonio

It Ain't Rocket Science, Friend!: How to Position Your Expertise, Build An Authentic Personal Brand, and Plan a Profitable Launch in 90 Days. by Johnson Kirkman, Brianca

We Are All Weird: The Myth of Mass and the End of Compliance by Godin, Seth

The New Rules of Lead Generation: Proven Strategies to Maximize Marketing Roi by Scott, David

Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era by Hackl, Cathy

ChatGPT FOR STARTUPS: Hyperscale Your Business with this Game-Changing Technology by Hegazi, Amir

Entwicklung eines neuen Projekts und ausgewählter Kommunikationsmaßnahmen. Kritische Analyse des Gangway e.V. by Sucher, Sarah

Das Konsumentenverhalten deutscher und russischer Millennials. Interkulturelle Analyse in Bezug auf nachhaltig produzierte Lebensmittel by Tokar, Darja

The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win by Sheehan, Mary

Let the Story Do the Work: The Art of Storytelling for Business Success by Choy, Esther

Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era by Landau, Joanna, Golden, Michael

Chancen und Herausforderungen der Implementierung von Nachhaltigkeitsmarketing by Beerthuis, Kim

Customer Centricity in Der Neuproduktentwicklung: Radikale Kundenorientierung ALS Schlüssel Für Potenzialstarke Innovationen by Rademacher, Ute

Preis- und kommunikationspolitische Maßnahmen der Marke "Hunkemöller" by Goldschmidt, Raphaela

Brain Glue: How Selling Becomes Much Easier By Making Your Ideas "Sticky" by Bond, James I.

Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era by Golden, Michael, Landau, Joanna

Instagram Markkinointi (Sosiaalisen Median Markkinointi) by Mäkelä, Emilia

Sosiaalisen Median Markkinointi (Digitaalinen Markkinointi) by Mäkelä, Emilia

Google Markkinointi (Digitaalinen Markkinointi) by Mäkelä, Emilia

Sisältömarkkinointi (Markkinointi Tekniikka) by Mäkelä, Emilia

Secrecy in Public Relations, Mediation and News Cultures: The Shadow World of the Media Sphere by Cronin, Anne M.

Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results by Anderson, David J., Zheglov, Alexei

The Influential Marketer: 366 Crackin' Copywriting, Marketing & Mindset Ideas to Skyrocket Your Results, One Day at a Time by Plummer, Steve

Social Intranet als Umsetzung der Corporate Social Responsibility in der internen Unternehmenskommunikation by Anonymous

Der Imagetransfer bei Nike im Fall Michael Jordan und seine Auswirkungen by Eurich, Jan

Principles of Marketing for a Digital Age by Tuten, Tracy L.

Mobile Commerce. Smartphones im E-Commerce by Wuggenig, Beate

Handbook of Research on the Interplay Between Service Quality and Customer Delight by

Auswirkungen von SARS-CoV-2 auf das deutsche Verbraucherverhalten. Strategien zur Entwicklung eines nachhaltigen Konsumklimas by Heimann, Johanna

Marketing Und Innovation in Disruptiven Zeiten by

Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo by Yang, Changzheng

Space Marketing Spaceports: Communicating with Stakeholders, Communities, and Key Leaders by House, Izzy

Pay What It's Worth: You Don't Need to Set a Price on Value by Joyce, Tara

You Must Market Your Book by Corder, Honoree

The Zero to 100 Million Sales Blueprint by Garth, Gary

Instagram Marketing: A Guide to Growing Your Brand with Instagram by Kirby, Jacob

Assemblage: The Art and Science of Brand Transformation by Probst, Emmanuel

Behavioral Targeting. Auswirkungen auf das Markenvertrauen by Carababas, Anna

Loose Leaf for Consumer Behavior by Kleiser, Susan Bardi, Hawkins, Delbert I., Mothersbaugh, David L.

Start for Success: The Entrepreneur's Guide to Start-ups by Cavelle, Jan

Seu Primeiro Cliente de Social Media em 24h: Guia Social Media by Stk, Patricia

Start for Success: The Entrepreneur's Guide to Start-ups by Cavelle, Jan

Understanding the Public Relation Strategies in Political Agendas by Arya, Tanya

Управление маркетингом: by Абада, Жак &

Social Impact of Wine Marketing: The Challenge of Digital Technologies to Regulation by Ramsak, Mojca

Diversität in Marketing & Sales: Best Practices Von Agenturen, Beratungen Und Unternehmen by

Editing for Communications Professionals by Tingle, Cathy

Sustainability and Social Marketing Issues in Asia by

Social-Media-Strategie von E-Scooter-Anbietern. Lime, Voi und TIER im Vergleich by Pöhland, Johanna

Die Anti-Grünen-Kampagne zur Bundestagswahl 2021. Analyse und Bewertung der Merkmale, Kommunikationskanäle und Ergebnisse by Pöhland, Johanna

Public Relations im Web. PR-Kommunikation in der Praxis by Quach, Thi Ngoc Thuy

Encounters at the Counter by

Principles of Marketing for a Digital Age by Tuten, Tracy L.

SM's Ultimate Book Marketing Guide by White, Kevin

Das Metaverse in Marketing und Vertrieb. Anwendungsfelder im B2B-Sektor by Ramsenthaler, Jakob

Online-Handel und stationärer Handel. Herausforderungen der digitalen Transformation im Deutschen Handel by Weinberger, Vanessa

Werbepsychologie, Brand Management, Neuromarketing und Trojanisches Marketing by Jandl, Manuela

Einsatzpotenziale von Virtual Reality Technologien im B2B Finanzmarketing by Unger, Christina

Influencer: The 9 step guide to becoming highly influential in any industry by Houlahan, Adam

50 Estrategias de Marketing para lanzarte al vacío: Marketing para lanzar tu producto: Descubre cómo maximizar tus posibilidades de éxito by Ruiz, Jaime

Pricing: A Guide to Pricing Decisions by Silkoset, Ragnhild

Comportement des consommateurs vis-à-vis des produits verts dans un pays en développement by Asango Okanga, Patrick, Jibril, Abdul Bashiru, Chovancova, Miloslava

التسويق من القلب للقلب by أحمد إسرا&#1

Trend Management: How to Effectively Use Trend-Knowledge in Your Company by Blechschmidt, Jörg

Psychology For Leadership - The 1000 Men Strong Leader (Business Negotiation): The Secret to Effortlessly Building a Network Marketing Empire (Influen by Watson, James

Die zukünftige Positionierung des Drogerie-Konzerns dm. Erarbeitung einer Empfehlung für die zukünftige Markenausrichtung mittels einer SWOT-Analyse by Sadqui, Oumaima

Industrial Marketing by Fotiadis, Thomas, Lindgreen, Adam, Siomkos, George J.

Social Media Marketing For Beginners - How To Make Money Online: Guaranteed Strategies To Monetizing, Mastering, & Dominating Any Platform For Your Br by Walker, Jonathan S.

Network Marketing - Recruiting & Retailing Mastery: Negotiation 101 by Walker, Jonathan S.

Affiliate Marketing: Build Your Own Successful Affiliate Marketing Business from Zero to 6 Figures by Walker, Jonathan S.

Network Marketing: The No.1 Way to Prospect - Master the Art of Effortlessly Closing a Potential Client for Business or Sales (Sales and Marketing) by Walker, Jonathan S.

An Author's Guide to Literary Genres, Volume 1: Juvenile (Children's) Nonfiction by Thompson, Lynn Maria

(Re)Discovering the Human Element in Public Relations and Communication Management in Unpredictable Times by

Consumer Behavior by Iacobucci, Dawn, Ruvio, Ayalla

Künstliche Intelligenz Entlang Der Customer Journey: Einsatzpotenziale Von KI Im E-Commerce by Harwardt, Mark, Köhler, Maximilian

Marketing & Communications On The Job: How to Establish a Marketing and Communications Department from Scratch by Kaabour, Marwa

Internationales Marketing. Differenzierung oder Standardisierung? by Falke, Annkatrin

Die Entwicklung einer Kampagnenstrategie für das Start-Up "Heartlight Vintage". Welche Kanalstrategie wird empfohlen? by Böhm, Susan

Raise Your Hand Marketing by Sugars, Bradley J., Bardsley, Joshua

National Brands and Global Markets: An Historical Perspective by

Research Methodologies for Business Management by Ratten, Vanessa

Mind Your F**king Business: The No-Nonsense Guide to Making Your Good Business Great by Monkhouse, Dominic

Covid U: Business Lessons from a Pandemic by Prag, Amanda Ishak, Prag, Jay

Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies by

Marketing Analytics: A Machine Learning Approach by

Research Methodologies for Business Management by Ratten, Vanessa

Learning Technology Influences Marketing Change by Lok, John

Unleashing the Power of Brand Magic: A Guide to Transform Your Marketing Strategy by Caraballo, Kenneth

NVivo R1: Douze compétences essentielles pour les chercheurs en sciences qualitatives II by Park, Chongwon

Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape by Quesenberry, Keith A., Coolsen, Michael K.

Marketing Communications by Egan, John

The B2B Marketing Handbook: Selling Products and Services to Businesses in a Multichannel Marketplace by Bly, Robert W.

Sosyal Medya Pazarlama (E-Pazarlama, Dijital Pazarlama, Internet Pazarlaması) by Yilmaz, Yusuf

Method Marketing by Hatch, Denison

Multi-Moment Marketing by Scholtens, A.

E-Food als Trend im E-Commerce. Geschäftsmodelle, Trends und Weiterentwicklungsvorschläge by Fennen, Mike

Challenger Brand Marketing(R) by Alexander, Craig, Gumas, John

Method Marketing by Hatch, Denison

Crossover Creativity: Real-Life Stories about Where Creativity Comes from by Trott, Dave

Mission Driven by Thomas, Keni, Nanton, Nick

The Ultimate YouTube Monetization Handbook Learn How to Make Money on YouTube by Kumari, Amrita

Marketingstrategien im Fitnessbereich. Analyse der Strategie des erfolgreichsten Fitnesscenters Europas "McFit" by Anonymous

Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service by Goodman, John

Instagram: Incrementa il Tuo Business Online con il Marketing dei Social Network, Aumenta i Tuoi Follower e Scopri Tutti Segreti by Palmer, Marc A.

Instagram Pazarlama (E-Pazarlama, Dijital Pazarlama, Internet Pazarlaması) by Yilmaz, Yusuf

İçerikle Pazarlama (E-Pazarlama, Dijital Pazarlama, Internet Pazarlaması) by Yilmaz, Yusuf

Einfuhrung in Die Marktforschung: Zweite, Komplett Uberarbeitete Und Aktualisierte Auflage by Pepels, Werner

Google Pazarlama (E-Pazarlama, Dijital Pazarlama, Internet Pazarlaması) by Yilmaz, Yusuf

Successful Product Management: Tool Box for Professional Product Management and Product Marketing by Aumayr, Klaus J.

Digital Service Delivery in Africa: Platforms and Practices by

Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design by

3 powerful codes of real estate marketing and automation by Nadeem Ahmed, Syed

Tech SEO Guide: A Reference Guide for Developers and Marketers Involved in Technical SEO by Edgar, Matthew

SilverComm: Marketing Practices and Messages for the Age of Aging by Cooper, Anne M., Lim, Young Joon

Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy by Hörner, Thomas

Emerging Trends in Sustainable Supply Chain Management and Green Logistics by

Hire me if you can: 666 dirty secrets to recruit top growth hacking talent before your competitors do (Large Print Edition) by Sabry, Nader H.

Innholdsmarkedsføring (Content Marketing) by Hansen, Fynn

Google Markedsføring (Online og Digital Markedsføring) by Hansen, Fynn

Markedsføring i Sosiale Medier (Nettbasert og Digital Markedsføring) by Hansen, Fynn

A Performance Study on Concrete With Various Industrial Wastes by K, Srinivasan

Search Engine Marketing. Chancen und Herausforderungen by Anonymous

Connect and Convert by Vignesh, Ds

Trendanalyse von Fitness-Food-Produkten und Nahrungsergänzungsmitteln in Deutschland by Lunkeit, Mary

Content Production for Digital Media: An Introduction by Weldon, John, Thompson, Jay Daniel

Einführung in Die Medienwirtschaftslehre by Zydorek, Christoph

The Rebel Girl's Guide to Marketing: Stop Committing Random Acts of Marketing! by Raebel, Lisa L.

Digital Marketing Outsourcing: The Ultimate Recipe for Growing Your Business Online by Jandal, Husam

The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow by Mintz, Ofer

Brand Image in the Hotel Industry by Latif, Wasib Bin