Marketing in 2023

Kundenbindung durch Mobile Marketing auf der Social Media Plattform Tik-Tok by Omeirat, Ahmed

Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape by Quesenberry, Keith A., Coolsen, Michael K.

Marketing Communications by Egan, John

Marketing - Eine Bilanz: Erfolgsfaktorenforschung - Internet-Marketing - Internationales Marketing - Digitalisierung by

Communicating Corporate Social Responsibility: The Trust Factor by Byrum, Kristie

Made with Toughlove by

The Modern Customer - The Phantom: Customers on the Run: How Sales Must Respond to Radically New Buying Behavior by Rainsberger, Livia

The Social Media Guidebook and Calendar for the Food & Beverage Industry: BY Olashay by Lashay, Onjalee

Advances in Management Research: Emerging Challenges and Trends by

SilverComm: Marketing Practices and Messages for the Age of Aging by Lim, Young Joon, Cooper, Anne M.

Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility by

Zusammenhänge zwischen Nachhaltigkeit und Digitalisierung by Anonymous

Global Marketing Strategy: An Executive Digest by Schlegelmilch, Bodo B.

Kundenmanagement: Grundlagen - Strategien - Beispiele by Krafft, Manfred

List Building Techniques for Internet Marketers by Ekanem, Anthony

Affiliate Marketing Handbook: Build a Successful Online Business and Achieve Financial Freedom by Strong, Will

Entwicklungs- und Handlungsempfehlungen für eine erfolgreiche Marktpositionierung der Adidas AG by Kammerl, Nicole

Celebrity Fashion Marketing: Developing a Human Fashion Brand by Lee, Angela, Caan, Fykaa

Celebrity Fashion Marketing: Developing a Human Fashion Brand by Caan, Fykaa, Lee, Angela

Marketing of Consumer Financial Products: Insights From Service Marketing by Srivastava, Ritu

The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today by Stinnett, Bill

Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining by Bruhn, Manfred

Make or Buy - Outsourcing in Der Veranstaltungsbranche: Ansätze Zur Ableitung Von Kriterien Zur Fundierung Von Outsourcingentscheidungen by Grimm, Valerie I., Haag, Patrick

Consumer Behavior on Online Grocery Shopping Adoption. A Quantitative Analysis in the Context of the COVID-19 Pandemic, Contrasting the Markets of Per by Pisfil Manchego, José Alonso

Build a Better Trade Show Image by Arnold, Marlys K.

Введение в маркетинговы& by Киниали, О&#

Public Relations Theory III: In the Age of Publics by

Market Resilient Machine: The 7‐Step Guide on Building Your Profitable Brand by Zajc, Simona

Introduzione alle ricerche di mercato by Kiniali, Olivier

Marketing für ein neues Energy-Produkt by Fischer, Sandra

Public Relations Theory III: In the Age of Publics by

The Brand Therapy Book 2: More key branding lessons to save time and money while winning hearts and minds. by Geyrhalter, Fabian

Das Potenzial Von Marketing Für Eine Ressourcenorientierte Transformation Des Konsumsystems: Eine Systemische Erkundung Von Möglichkeitsräumen by Rieck, Louise Ina Hannah

Your Messaging Sucks by Donlan, Kim R.

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour by Howaniec, Honorata

So geht Listbuilding: ...ganz ohne Social Media Herumgeposte by Hohenwarter, Meike

Die Erfolgsfaktoren von Schockwerbung. Eine Analyse anhand von Praxisbeispielen by Kiene, Pia

Der Mere-Exposure-Effekt und dessen Anwendung im Marketing by Heyers, Julius

Scelte di prodotto attraverso i commenti online: Una modellazione del processo by Gogna, Neelkamal

Digital Fan Experience im Fußballstadion. Grundlagen und Potenzial by Graf, Manuel

Die Smarte Marketing-Mix-Werkstatt: Eine Lösung Für Die Unterschätzte Herausforderung Der Abhängigkeiten Unter Den Instrumenten Im Marketing-Mix - Mit by Frank, Klaus

Unstuck: 17 Strategies to Put Your Network Marketing Business in MOMENTUM by Sperry, Rob

Nowadays New Marketing Environment Strategy by Lok, John

Content Performance Culture: Content Marketing Strategies that Work by Trappe, Christoph

Svaraj (Strive Visualize Achieve) by Manglik, Anurag

Brand Perception by Rajai, Ravi, Modi, Vasudev

Epic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W by Pulizzi, Joe, Piper, Brian W.

Coolfarming: Turn Your Great Idea Into the Next Big Thing by Gloor, Peter

Invention in PR by Ritchie, Adam

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption by

Facilitation Skills: Focused Communication Processes in Groups by Gross, Stefan

From Marginal to Mainstream: Why Tomorrow's Brand Growth Will Come from the Fringes - And How to Get There First by Edwards, Helen

Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business by Lowe, Alison

The Expert Authority Effect(TM) Publishing Method: 7 Steps to Publish Your Nonfiction Lead & Profit-Generating Business Book in 8 Weeks by Fachini, Mario

Your Messaging Sucks by Donlan, Kim R.

Small Business Exit Lessons: Setting Up and Running Your Company with the Exit Mindset for Small Tech Business Entrepreneurs by Naghshineh, Shahriar

Pandemic Communication by

Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business by Lowe, Alison

Der Prosumer als Influencer. Wie Influencer durch Bilder die Wahrnehmung des Individuums beeinflussen können by Cichos, Manuel Walter

Challenges of winning and retaining customers by Ferras, François

Essentials of Consumer Behavior: An Applied Approach by Stephens, Debra L.

Content for Everyone: A Practical Guide for Creative Entrepreneurs to Produce Accessible and Usable Web Content by Adams, Jeff, Lucchini, Michele

Content For Everyone: A Practical Guide for Creative Entrepreneurs to Produce Accessible and Usable Web Content (Large Print Edition) by Lucchini, Michele, Adams, Jeff

Preisstrategien bei der Markteinführung eines Produktes. Penetrations- und Skimmingstrategie by Filser, Marcel

Konsumismus und "Grüner Konsum". Kritische Auseinandersetzung mit LOHAS by Gauß, Alexander

Essentials of Consumer Behavior: An Applied Approach by Stephens, Debra L.

Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e by Smudde, Peter M.

Effizienzorientierter Kundenerfolg Im Bankgeschäft Mit Mittelstandskunden: Eine Empirische Anwendung Der Data Envelopment Analysis Mit Determinantenan by Raddao, Nino

Waldbewirtschaftung in Der Klimakrise: Herausforderungen Für Forstpflanzenproduktion Und Holzwirtschaft by

Basic Guide to Cultural Tourism Marketing: Practice Cultural Management by Schuhbauer, Sarah, Hausmann, Andrea

Analyse der geschlechtsspezifischen Divergenzen im Nutzungsverhalten und der Erwartungshaltung der Generation Y an Dating-Apps by Anonymous

Funny You Should Ask How to Market a Book: The HIlariously Detailed Guide to Book Marketing and Promotion by Culwell, Lori

Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e by Smudde, Peter M.

Strategic Integrated Marketing Communications by Percy, Larry

Master the Art of Facebook Marketing: And Grow your Startup Business Like Crazy by Chirag Marlecha

Digital Pricing: A Guide to Strategic Pricing for the Digital Economy by Frohmann, Frank

Inwiefern kann sich Social Media auf die Identitätsentwicklung Jugendlicher auswirken? by Anonymous

Das Nachhaltigkeitsmarketing. Chancen und Herausforderungen by Seeger, Henry

Super Quiz de Marketing - Tomes 1 + 2: Exercices et QCM Corrigés by Laveine, Claude

Demo Subject by Nothing

Pop!: Create the Perfect Pitch, Title, and Tagline for Anything by Horn, Sam

The Ultimate Funnel Marketing Guide: Attract, Engage, and Convert Customers by Sanchez, Antonio

Werbung Und PR Im Digitalen Zeitalter: Grenzen, Übergänge Und Neue Formate by

Enhancing Customer Engagement Through Location-Based Marketing by

Brokering Billions: Secrets of the Nation's Top Real Estate Agents by Ansley, Bonneau

Marketing als betriebliche Funktion. Die Vermarktung der Autobiografie des Rappers Jay-Z und die Distributionswege von Disney by Boltabaev, Ablachat

Die Relevanz von Social Media Marketing in der Markeneinführung by Müller, Jennifer

Joyful Selling: A Better Way to Yes for Heart-Centered Coaches by Rockwood, Michelle

Technical Marketing Communication: A Guide to Writing, Design, and Delivery by Towner, Emil B., Everett, Heidi L.

Joyful Selling: A Better Way to Yes for Heart-Centered Coaches by Rockwood, Michelle

Sell by Avila, Ramon, LaForge, Ingram, Thomas

Passive Prospecting: Dominate Your Market without Cold Calling, Chasing Clients, or Spending Money on Ads by Lascsak, Levi, Plumb, Travis

Marketing Fur Kunst Und Kultur: Band 1: Grundlagen - Strategie by Romhild, Julia, Gunter, Bernd

Practice-Oriented Marketing: Basics - Instruments - Case Studies by Kreutzer, Ralf T.

Fast-Fashion trotz Fridays for Future. Warum Jugendliche ungeachtet eines steigenden Umweltbewusstseins nicht auf umweltschädliche Klamotten verzichte by Kaiser, Marcel

The Ultimate User Guide to Google Ads by Wilson, Maximus

Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020 by Donzé, Pierre-Yves

Die Service-Dominant Logic als neues Marketingparadigma by Anonymous

From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture by Massi, Marta

Hiphop-Marketing: Hiphop-Kultur Verstehen Und Authentische Marken Gestalten by Polfuß, Jonas, Boulaghmal, Ismail

Dreamers and Unicorns by Bhaduri, Abhijit

Marketing Case Studies: Linking Theory to Practice by Irshaidat, Rand

Magnetic Marketing: Learn Tired & Trusted Marketing Methods For Momentous Growth by Dr Soobrata Dutta

Digitalisierung Im Vertrieb: Strategien Zum Einsatz Neuer Technologien in Vertriebsorganisationen by

Empirische Studien Zur Evaluation Von Qualitätsinformationen Bei Der Adoption Kontinuierlicher Und Diskontinuierlicher Innovationen by Skrzypczak, Manuel

Mind Reading for Network Marketing by Schreiter, Tom Big Al, Schreiter, Keith

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices by Pichierri, Marco

Social Media Einkommen: Wie Solo-Unternehmer und kleine Unternehmen auf Instagram und anderen Social-Media-Plattformen Geld verdienen können ( by Oberg, Chris

Reframing Marketing: A 3-step plan for effective and ethical marketing by Batchelar, Simon

Sales Job Interview Questions and Answers by Singh, Chetan

Marktformen, Quellen der Marktmacht und Arten von Gütern by Seidel, Anabel

Artificial Intelligence in Marketing by

Better Brand Health: Measures and Metrics for a How Brands Grow World by Romaniuk, Jenni

The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Hardie, Bruce, Ross, Michael, Fader, Peter

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Kartajaya, Hermawan, Huan, Hooi Den, Kotler, Philip

Interviewing: A Guide for Journalists and Professional Writers by Forbes, Amy, Sedorkin, Gail

Fitness Influencers. Impact on Purchase Intentions and Attitudes of Instagram Users by Schiefer, Ben

Imageverbesserung. Strategien am Beispiel vom Startup "vitavate" by Anonym

Insights by Rustagi, Nimish

Before I Die Festival in a Box(TM): How to Hold an End-of-Life Conversation-Starting Event by Rubin, Gail

Inszenierung Und Dramaturgie Für Gelungene Events by Luppold, Stefan, Altenbeck, Detlef

Influencer-Marketing auf YouTube. Ästhetik und Narration by Vogelpohl, Jascha Frédéric

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry by Chatzopoulou, Elena

Elektromobilität und ihre Akzeptanz beim Konsumenten by Anonymous

Altersstereotype und Gender in der Werbung. Ein Vergleich zweier Kosmetikwerbevideos by Peters, Lara

The Youtube Marketing Handbook by Lau, Warren H.

Erfolgsfaktoren des Marketing-Mix europäischer Automobilhersteller in China am Beispiel von Volkswagen by Asani, Rilind

Trientrepreneur Magazine issue 12 by Ruscscak, M. L.

Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation by

International Marketing in Times of Sustainability and Digitalization by Graf, Erika

Marketing Launchpad: The ultimate, no-fluff marketing book for women in business by Collard, Racquel

Auswirkung der Inflation auf das Kaufverhalten von Verbrauchern bei Lebensmitteleinkäufen by Anonymous

Grenzen und Möglichkeiten von Social-Media-Strategien. Instagram als Mittel lokaler Marktkommunikation by Tiefenthäler, Katharina

Opportunities and Challenges of Business 5.0 in Emerging Markets by

Groundswell: The Unseen Wave of Business Growth by Martin, Scott A.

Konzeption und Inszenierung eines Events. Die Landesgartenschau 2014 in Deggendorf by Biller, Thomas

Groundswell: The Unseen Wave of Business Growth by Martin, Scott A.

Escrever e publicar um livro by Awadhifo Ayibho, Samuel

Visualizing Marketing: From Abstract to Intuitive by Kucuk, S. Umit

Shaping the Future of Your Business: How to Enable Your Organisation to Manage Market Changes and Crises by Hilbig, Heino

Diversity & Inclusion in Strategie Und Kommunikation: Vielfalt in Konzeption, Kultur Und Sprache Im Unternehmen by Schach, Annika

Comprendre les calculs pour l'entreprise by Ouattara, Kpindotchin Cléopâtre

Einsatz von E-Mail-Marketing. SWOT-Analyse und Praxis am Beispiel eines Musterrestaurants by Miller, Fabian

B2B-Marketing und Vertrieb: Strategie - Instrumente - Umsetzung by Korte, Sabine, Purle, Enrico, Arica, Mahmut

Internationale Vertriebssteuerung by Result Framing: So Sichern Sie Ihre Sales-Ergebnisse Weltweit by Lasko, Wolf W., Lasko, Lara M.

Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities by Ozuem, Wilson, Willis, Michelle

The Ultimate Marketing Asset by Lewis, Jerome, Briggs, Alice

The Ultimate Marketing Asset by Briggs, Alice, Lewis, Jerome

Celebrity and the American Political Process: Integrated Marketing Communication by Brubaker, Jennifer

Tips & Strategies of Sales & Marketing by Narain, Prem

Sales Meets Brain Research: Just Let Your Customer Buy by Weber, Paul, Böttger, Heiner

Seo: A No Nonsense Guide in Digital Marketing (Learn How to Drive Traffic and Boost Your Business in the Digital Age) by Bohner, Patrick

Social-Media-Marketing-Maßnahmen. Bedeutung der Online-Werbung für die Beliebtheitssteigerung digitaler Plattformen by Stuttner, Dolores

Vermarktung von Fußballern als Influencer. Herausforderungen und Perspektiven by Anonymous

Online Agency Insider Ultimate Playbook: More Appointments, More High Ticket Clients and More Revenue for your Online Agency by Bevanda, Fran

Manual de estrategia de operaciones by Caja Corral, Ángel

Services Marketing: Concepts, Strategies, & Cases by Bateson, John, Hoffman, K.

Employer Engagement: Making Active Labour Market Policies Work by

Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World by Susman, Sally

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns by Knight, Hanne, Vorster, Lizette

Transforming the B2B Buyer Journey: Maximize Brand Value, Improve Conversion Rates and Build Loyalty by Wade, Antonia

Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits by Lawes, Rachel

Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World by Susman, Sally

Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies by

It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards by Pauwels, Koen

Crisis Communication Strategies: Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations by Coleman, Amanda

Empty at the Top: Exposing Spiritual Dangers in Multilevel Marketing by Holtz, Athena Dean

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns by Vorster, Lizette, Knight, Hanne

The AMA Handbook of Public Relations: Leveraging PR in the Digital World by Dilenschneider, Robert

Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works by Brock, Ryan, Day, Christopher Toph

Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World by Susman, Sally

Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits by Lawes, Rachel

Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies by

Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works by Day, Christopher Toph, Brock, Ryan

Transforming the B2B Buyer Journey: Maximize Brand Value, Improve Conversion Rates and Build Loyalty by Wade, Antonia

Crisis Communication Strategies: Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations by Coleman, Amanda

Healthcare Marketing Explained by Zhalmukhamedov, Mph

Strategie Vincenti 40 Storie di Successo nel Marketing per Ispirare e Trasformare il Tuo Business by Lagravinese, Francesco

Digital Footprint Mastery: A Comprehensive Guide to Online Reputation Management by Bomshteyn, Nathan

Transparency in Business: An Integrative View by Dholakia, Utpal

Forum Markenforschung 2021: Tagungsband Der Konferenz Dermarkentag by

Visibility Made Easy 6 Month Marketing Planner (Large Print Edition) by Thomas-Omáur, Carrie R.

A New Era of Consumer Behavior - In and Beyond the Pandemic by

Brand, Label, and Product Intelligence: Second International Conference, Cobli 2021 by

Marketing en Redes Sociales: Una Guía Completa Para Hacer Crecer su Marca en Redes Sociales by Lazar, Jason

Verhalten von Menschen beim Warteprozess während des Anstehvorgangs an einer Supermarktkasse. Welche Faktoren beeinflussen sie dabei? by Anonymous

Reputation Analytics: Public Opinion for Companies by Diermeier, Daniel