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5 Steps to Customer Centricity

5 Steps to Customer Centricity

Paperback

Business General

ISBN10: 110525397X
ISBN13: 9781105253973
Publisher: Lulu Pr
Published: Nov 16 2011
Pages: 198
Weight: 0.53
Height: 0.42 Width: 5.83 Depth: 8.27
Language: English
Companies are no longer in the business of selling products and services - they are selling experiences. Most decision makers in medium and large size companies however are far removed from their customers. In The 5 Stepping Stones to Customer Centricity, award-winning Customer Experience professional Koert Breebaart takes us through a unique framework for enterprises to realize customer value in a limited timeframe. The book provides us, the Customer Champions, with a balanced understanding of the most important aspects of Customer Experience Management, a practical guide to set companywide customer targets and examples, illustrations and war stories from different industries on how the concepts are applied.

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Business General