Aerospace Marketing Management: Manufacturers - OEM - Airlines - Airports - Satellites - Launchers

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ISBN10: 1461353777
ISBN13: 9781461353775
Publisher: Springer Nature
Published: Oct 13 2012
Pages: 536
Weight: 1.71
Height: 1.14 Width: 6.14 Depth: 9.21
Language: English

Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.

It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,

3 different editions

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Aerospace Marketing Management: A Handbook for the Entire Value Chain

Bénaroya, Christophe

Aflalo, Jonathan

Malaval, Philippe

Hardcover

$84.99

Aerospace Marketing Management: Manufacturers - OEM - Airlines - Airports - Satellites - Launchers

Malaval, Philippe

Bénaroya, Christophe

Hardcover

$307.99

Aerospace Marketing Management: A Handbook for the Entire Value Chain

Bénaroya, Christophe

Aflalo, Jonathan

Malaval, Philippe

Paperback

$84.99

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