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Aerospace Marketing Management: Manufacturers - OEM - Airlines - Airports - Satellites - Launchers
Hardcover
MarketingTechnology & Engineering
ISBN13: 9781402071515
Publisher: Springer Nature
Published: May 31 2003
Pages: 536
Weight: 2.01
Height: 1.20 Width: 7.04 Depth: 8.92
Language: English
-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.
-e-procurement for the purchase strategy,
-e-ticketing for the airlines to reach final consumers.
3 different editions
Also available
Aerospace Marketing Management: A Handbook for the Entire Value Chain
Aflalo, Jonathan
Malaval, Philippe
Bénaroya, Christophe
Hardcover
Aerospace Marketing Management: Manufacturers - OEM - Airlines - Airports - Satellites - Launchers
Bénaroya, Christophe
Malaval, Philippe
Paperback
Aerospace Marketing Management: A Handbook for the Entire Value Chain
Aflalo, Jonathan
Malaval, Philippe
Bénaroya, Christophe
Paperback
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