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Agile Sustainable Marketing: Navigating Towards a Greener Future
Paperback
ISBN13: 9789815324082
Publisher: Bentham Science Publishers
Published: Oct 24 2025
Pages: 300
Weight: 1.60
Height: 0.78 Width: 7.00 Depth: 10.00
Language: English
-Applies circular economy, community-based branding, and sustainable packaging practices.
-Leverages AI, digital transformation, and green supply chains for competitive advantage.
-Provides actionable, research-based approaches using global case studies and practical tools.
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