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AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
Paperback
Business GeneralManagementGeneral Computers
ISBN13: 9781398622333
Publisher: Kogan Page
Published: Nov 25 2025
Pages: 336
Weight: 1.04
Height: 0.70 Width: 6.14 Depth: 9.21
Language: English
What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?
The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape. You'll learn how to:- Utilize data-led decision making to enhance customer experience and loyalty
- Drive organizational change with AI-driven team development and productivity tools
- Manage AI governance and ethical considerations to build consumer trust
- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results. Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance
1 different editions
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