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Analysis of the internationalization process of Moroccan companies

Analysis of the internationalization process of Moroccan companies

Paperback

Business General

ISBN10: 6207983572
ISBN13: 9786207983575
Publisher: Our Knowledge Publishing
Published: Aug 24 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: English
The internationalization of service companies, particularly in the insurance sector, has become essential for conquering new markets and optimizing production. Morocco has seen a growing trend towards investment in sub-Saharan African countries, becoming a strategic direction for Moroccan companies wishing to expand internationally. This paper aims to understand the internationalization process of Wafa Assurance and Sanlam Assurance in the Senegalese market.

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Business General