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Art of the Deal: Contemporary Art in a Global Financial Market
Paperback
Art HistoryBusiness GeneralBusiness of Art
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ISBN10: 069115788X
ISBN13: 9780691157887
Publisher: Princeton University Press
Published: Aug 31 2014
Pages: 400
Weight: 1.70
Height: 0.90 Width: 6.10 Depth: 9.20
Language: English
ISBN13: 9780691157887
Publisher: Princeton University Press
Published: Aug 31 2014
Pages: 400
Weight: 1.70
Height: 0.90 Width: 6.10 Depth: 9.20
Language: English
An eye-opening look at collecting and investing in today's art market
Art today is defined by its relationship to money as never before. Prices have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists think ever more strategically about how to advance their careers. Art is no longer simply made, but packaged, sold, and branded. In Art of the Deal, Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. In a new postscript, Horowitz reflects on the market's continued ascent as well as its most urgent challenges.Also in
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