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Digitalwirtschaft: Technische, Wirtschaftliche Und Gesellschaftliche Grundlagen
Paperback
ISBN13: 9783658457235
Publisher: Springer Gabler
Published: Dec 29 2024
Pages: 474
Weight: 1.68
Height: 0.97 Width: 6.69 Depth: 9.61
Language: German
Dieser Sammelband bietet technisches, wirtschaftliches und gesellschaftliches Grundwissen über die Digitalwirtschaft mit dem Ziel, ihre Möglichkeiten zu nutzen und aktuelle Diskurse mitzugestalten. Fachkundige aus unterschiedlichen Branchen haben sich der Aufgabe gestellt, einen verständlichen und leicht lesbaren Überblick über die Grundlagen der Digitalwirtschaft zu geben.
Die umfassende Darstellung startet mit technischen Grundlagen, geht dann auf die ökonomischen, geschäftlichen, sozialen, ethischen und sicherheitsrelevanten Aspekte der digitalen Wirtschaft ein und widmet sich schlie lich ihren unterschiedlichen Anwendungsfeldern in der Praxis, wie AdTech, FinTech, LegalTech, MedTech u.v.m.
Der Band muss nicht linear durchgearbeitet werden; vielmehr können Lesende das Buch wie einen Reader nutzen und einzelne Beiträge interessengesteuert lesen.
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