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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Becoming the Product: The Critical Internet Researcher as a Virtual Intellectual

Becoming the Product: The Critical Internet Researcher as a Virtual Intellectual

Paperback

General Design

Publisher Price: $28.00

ISBN10: 9083532518
ISBN13: 9789083532516
Publisher: Set Margins' Publications
Published: Nov 25 2025
Pages: 164
Weight: 0.45
Height: 0.50 Width: 4.80 Depth: 7.60
Language: English

Parsing digital scholarship from aesthetic branding and market-driven content, Billuart investigates the future of internet research in the digital age

By examining the pioneering work of early net critic Geert Lovink and the influencer-style approach of internet theorist Joshua Citarella, as well as the practices of Alex Quicho and Sophie Public, Morgane Billuart delves into the diverse strategies internet researchers adopt to share their work and sustain their careers in today's era defined by the attention economy. Charting the rise of subscription-based platforms and the increasing importance of engagement-driven metrics, she uncovers the tension between intellectual critique and the pressures of commodification. Thus Becoming the Product investigates the future of critical internet research and the sustainability of critical thinking in the digital age.

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