Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Best Digital Marketing Campaigns in the World II

The Best Digital Marketing Campaigns in the World II

Ryan, Damian

Paperback

AccountingBusiness GeneralMarketing

ISBN10: 0749469684
ISBN13: 9780749469689
Publisher: Kogan Page
Published: Mar 25 2014
Pages: 272
Weight: 0.83
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer.

Following the success of the first book in the series, this second volume of The Best Digital Marketing Campaigns in the World highlights 40 brand new campaigns and assesses what they achieved and the business lessons learned. A practical and insightful book, it explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan presents an international collection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds.

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