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Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business
Paperback
Publisher Price: $17.95
ISBN13: 9781400078721
Publisher: Vintage
Published: Jan 8 2008
Pages: 272
Weight: 0.46
Height: 0.68 Width: 5.28 Depth: 7.98
Language: English
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe's Airbus overtook America's Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
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